How to Audit Your Website and Improve Its Performance

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How to do website audit? and why you need to? Your website has become a crucial part of your business. It’s where prospective customers learn about and access what you have to offer. There are over 1 billion websites online today, which means that yours needs to stand out from the competition if you want visitors to keep coming back. Websites have grown in importance over time, but too many businesses still don’t take their own site seriously enough. After all, an old bookseller might say that no one buys books anymore because it’s easier and cheaper to access those same books online instead. 

As such, how much do you know about the performance of your own website? This article will help you know more about how to do website audit. And, it will also help you identify areas for improvement so that visitors are more inclined to come back again.

Why Should You do Website Audit?

You might be wondering why you need to do website audit. After all, isn’t it just a tool for your business – one that you’ve managed to get by without for years? Yes, but modern websites do so much more than just display basic information about your business. 

Website’s are your virtual storefront, allowing customers to directly access your products and/or services. They’re also your digital brochure, allowing you to more easily promote your products and services to a wider audience. Because of all this, your website has a huge impact on your business. The better it performs, the easier it is to increase sales, leads, and customer loyalty. Website branding is also important for your business, because its show who you are.

An audit will help you understand your site’s current performance, identify areas for improvement, and set yourself up for success moving forward. More importantly, it will help you assess how your site is currently impacting your business, and determine how it can be used to drive positive results.

What can a website audit reveal?

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What Can a Website Audit Reveal?

A thorough audit will provide insight into a variety of different aspects of your website. The following are some key areas that you should assess during a website audit: 

  • Infrastructure: What technologies is your website built on? Is it using a secure hosting platform? How scalable is your site? 
  • Content: What types of content are on your site? How frequently is each piece of content updated? What topics are you covering? Is it already SEO friendly content?
  • Traffic: What sources are driving traffic to your site? What pages are being viewed the most frequently?
  • Conversions: What types of products/services are being purchased most frequently? Where are purchases being made? 

Find Out Which Content Drives Performance

With so many different types of content on your site, it can be tough to determine which drives the most performance. You may have found that some of your pages are more popular than others, but you may not know why. A content audit can help you to identify the content on your site that is most popular and most frequently accessed. It can also help you to determine which types of content are most effective. 

By auditing the content on your site, you can identify some of the reasons why some pages are more frequently accessed than others. This can help you to determine how best to improve your site based on user behaviour. Content also need to stand out in the search engine. By your content pages stand out, it can drive more traffic. To make it stand out, you can try by infusing SEO copywriting on the content.

Woman standing in front of traffic

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Recognize Which Pages Drive Traffic

You might already know which pages are most popular and are driving a lot of traffic, but do you know why they are particularly popular? Most business owners have a general idea of which pages are the most popular, but don’t always know why. An audit can help you to determine why certain pages are the most popular. There may be things you can do to improve those pages and make them even more effective. Perhaps there is content you can add, make it more SEO friendly content or ways to make that content more accessible. 

By determining which pages are currently most popular, you can also determine which pages are missing from your site. If there are topics that are frequently searched for but that you don’t yet have covered, you can add that content to give your site more value.

Discover Which Page Drive the Most Conversions

If you want to find out which pages on your website are driving the most conversions, there are a few key steps you can take.

First, you’ll need to set up tracking for your website pages. This typically involves adding a tracking code to your website, so that you can see which pages are being visited and which actions are being taken on those pages. You can use a tool like Google Analytics to do this.

Once you have your tracking set up, you can start analyzing the data to see which pages are driving the most conversions. Look at the conversion rate for each page, as well as the number of visitors and the bounce rate. This will give you a good idea of which pages are performing the best and which ones you should focus on improving.

In addition to analyzing the data, you can also try testing different versions of your pages to see if you can improve their performance. For example, you can try changing the layout, the content, or the call to action to see if that makes a difference in the number of conversions you get.

Overall, the key to discovering which pages drive the most conversions is to set up tracking and carefully analyze the data to see which pages are performing the best. By doing this, you can continually improve your website and drive more conversions for your business.

Man and Woman working together: How to Do website audit

Source: Pexels

Find Out Where Visitors Are Coming From and Going To

Not only are you able to determine where your visitors are coming from, but you can also determine where they are going once they arrive. By auditing your site’s traffic sources, you can identify which websites are sending you the most traffic. You can then try to figure out why those websites are driving so much traffic to your site. 

This can help you to determine what your target audience is interested in and what they need. Aside from that, it can also help you to create more valuable content that is more relevant to your audience. Not only can you find out where your visitors are coming from, but you can also determine where they are going once they leave your site. This can help you to identify ways to make your site more useful. Keep tracks your visitor spending time to by looks at the bounce rate.

Final Words on How To Do Website Audit

Your website is one of the most important aspects of your business, but it’s also one of the most neglected. If your site is not up to scratch, it could be costing you conversions. Auditing your website can help you identify areas for improvement, and set yourself up for success. You can make your site more appealing to users by updating the content, making it more mobile friendly, improving the SEO in your content, and adding digital functionality. 

By following these steps, you will be able to find out which parts of your website need the most improvement. This will allow you to focus on fixing the most important aspects of your site first. Hopefully, once you complete your website audit, you’ll have a better understanding of how to improve your site for better results.

Need help to do website audit? or want to do website branding? Pixie Digital is ready to assist you. We are digital marketing agency in Bali that already experienced for 8+ years will make sure to fulfil your digital marketing needs.