Think about the websites you love to visit. What made them so great? Chances are, they were able to turn it into a well-cultivated space. So that it would feel like spending time in a lush garden or an artfully designed space. That’s more or less how website branding works.
A website is essentially just like a digital storefront, it serves up the audience’s first impression of a product or service. That being said, a website can be used by businesses to make a good first impression. First impressions leave a lasting imprint, it’s crucial to pay extra attention to how your brand identity is conveyed on every page.
Brand identity is what sets you apart from other businesses. It makes what you offer more unique. Before we go any further, what is website branding, anyway?
Branding extends to everything that a company does. It can be seen as the advertisements they run and the other brands they partner with. Branding a website is part of cultivating a good brand experience for your customers.
Website branding can be understood as visually representing your brand through your website. Every website has some amount of branding incorporated into its design. As important as it is to decorate your physical store, it is just as important to give extra time to your digital presence. That way your business can achieve maximum brand awareness and engagement.
Create an immersive, enjoyable experience for visitors that come to your site. Just like how one would paint store walls in the brand colours, a website should also display those colours.
The first step to branding a website to have a clear brand persona. A brand persona is essentially a brand personality: is your brand funky or formal? Affordable or exclusive? Modern or traditional? Take time to connect with your brand and what you want it to convey.
Once a brand persona has been decided, develop a brand identity that can visually represent the persona through design choices. Design choices induce but are not limited to things like fonts, imagery, a colour palette, copy voice, customer service policies, as well as website layout and functionality.
Branding is when the website and everything else you create has that brand identity working together to make people more aware of the company, engage with them, and create fans among them. Below we have prepared some tips to improve website branding.
What function does your website serve? Is it an e-commerce site? A blog? A streaming site?
No matter what function it serves, it must be able to do it well. For example, a blog must present its blog in a clear, appealing way, and make that content shareable. An e-commerce site, on the other hand, must have a seamless, straightforward, simple, and secure buying experience.
Tip: A website’s functionality is a major part of your brand. If it doesn’t work well, it reflects poorly on your brand.
Content strategy is the strategy of positioning content to communicate the brand and what it offers. Contents can come in many forms, such as blogs, info-graphics, videos, and posts.
Having a good content strategy can help your website branding in several ways. First, it gets people acquainted with the brand, gives people what they want or need from the brand, and extends the brand beyond the website. Share the content you’ve created via email or social media to give the audience a taste of your website’s look.
A key part of website branding is its branding. Does it use top or side navigation? How does the text fall around the images? What structure does the site use?
Design a website in a way that makes it accessible and easy to use. Navigating a website should be clear and simple. For example, the brand relies on visual content, the layout should prioritize images.
Make sure the website’s layout isn’t confusing. It doesn’t really matter if the brand requires a complex website, just remember to always follow a logical order. That way users can pick it up easily after spending a few minutes on your site.
Effective website branding can greatly improve sales and conversions. Don’t risk losing out on brand awareness and engagement opportunities by flaking on website branding. It’s your brand’s online storefront. Make it inviting so that people would love to come in.
P.S. If you need any help, don’t hesitate to give Pixie Digital a quick ring. We’re a digital marketing agency based in Bali that is ready to help your business grow.