Menu
Facebook is the largest social network in the world, making it an important way to connect with customers. There are currently over 2.6 billion monthly active Facebook users worldwide. To stay in the game, it’s a given that growing businesses should have an account on Facebook
Not to mention, December is one of the most festive months of the year. Christmas as well as New Year’s Eve are coming close. Make the most of this momentum. Raise your game by maximizing Facebook as a marketing tool.
Aside from the huge number of monthly active users, Facebook has several features to accommodate businesses that trust them as a marketing platform. These features include but are not limited to Facebook business manager, Facebook marketplace, and Facebook ads. This article will focus on how to create ads on Facebook.
To create ads on Facebook, it’s essential to have a Facebook business page. If you already have it, head straight to the Facebook Ads Manager or Business Manager to create a Facebook ad campaign. If you don’t yet have one, please make an account right away.
Ads Manager in Facebook is a unified ad creation tool that businesses can use to create and publish ads on Facebook. With Ads Manager, businesses can create ad campaigns, manage multiple ads at once, and see how their ads perform. It also eases businesses to post on Instagram, Messenger, and Audience Network.
Tip: Determine what ad objectives are available and think about how each one can bring you closer to your business goals.
Select the “campaigns” tab on Facebook Ads Manager, then click “create” to “get started”. Overall, Facebook generously offers 11 marketing objectives to choose from based on what you want the ads to accomplish.
The objectives are brand awareness, reach, traffic, engagement, app installs, video views, lead generation, messages, conversions, catalog sales, and store traffic.
Choose a campaign objective based on your goals for this particular ad. It’s also important to note that conversion-oriented objectives (sales) are better done by pay per action, while exposure objectives (traffic and views) should use pay for impressions.
Name the Facebook ad campaign you’ve chosen and declare whether the ad fits into any special categories. For example, credit or politics.
Setting up an A/B testing (or split testing) can be done to refine the content and advertising strategies in real time. It is basically a form of real-world research that allows businesses to test small variations in marketing materials to determine which is most effective for your audience.
To set up an A/B testing on Facebook ads, click “get started” in the A/B Test section. From the A/B testing, you can choose different versions to run against this ad after it is published.
The top of the screen will have a place for you to name the ad set and choose which Page to promote.
Once that is cleared up, decide how much you want to spend on the Facebook ad campaign. You will be given two options, which is daily or lifetime budget. If you want to schedule the post, set a start and end date. If not, then choose to post it right away.
It can be more efficient to run your Facebook paid ads on a schedule. The reason being is that it makes it possible for you to only post when your target audience is most likely to be online on Facebook.
After setting a budget and schedule, scroll down to start building the target audience for your ads.
The first option you’ll see here is to add a custom audience of people who have previously interacted with your business. There are several different types of custom audiences, however, that’s a topic for another day. For now, we’ll focus on the targeting options.
Start by selecting the target location, age, gender, and language. While selecting a target audience, it is possible to specifically choose to include or exclude cities over a certain size. Pay attention to the audience size indicator on the right of the screen so that you can have a sense of the potential ad reach.
Automatic Placements is the easiest way to go if you’re new to Facebook advertising. Once you’ve selected this option, Facebook will automatically place the ads across Facebook, Instagram, Messenger, and the Audience Network when they are more likely to get better results.
Once that is cleared up, decide how much you want to spend on the Facebook ad campaign. You will be given two options, which is daily or lifetime budget. If you want to schedule the post, set a start and end date. If not, then choose to post it right away.
It can be more efficient to run your Facebook paid ads on a schedule. The reason being is that it makes it possible for you to only post when your target audience is most likely to be online on Facebook.
There you have it. Those are the simple steps to create an ad on Facebook. Remember, digital marketing isn’t just about making and sharing content. It’s also about timing. Christmas and New Year are two of the busiest holidays of the year. Don’t miss out on it, use Facebook ads now.
If you need more help, feel free to contact Pixie Digital. Pixie is a digital marketing agency based in Bali that is ready to come to your aid. See you in our next post!
Pixie Digital is a full-service digital marketing agency and consultant based in the tropical paradise of Bali.
