7 Google Ads Tips for Better Performance‍

Google Ads Tips: Tip Jar

Table of Contents

Use Keywords with Good Ad Performance

If you don’t use the right keywords in your ads, you’ll see a decrease in performance. This can also lead to your ads being disapproved. If you don’t use the right keywords, Google will not show your ads to people that would be interested in your products or services. So, you’ll decrease your click-through-rate (CTR) and increase the costs per click (CPC) of your ads, resulting in a dip in performance. 

A good rule of thumb is to make sure that you’re using the same keywords in your Google Ads campaign that you’re using in your website content. When you use the same keywords, Google knows that your content is relevant and targeted towards users who are actively searching for your product or services.

Woman smilling while talking on the phone

Source: Pexels

Keep Your Ads Short and Sweet

When writing your ads, make sure they’re short and sweet. Long ads are less likely to be clicked on because users are busy and impatient. They want to see what the ad is offering them right away and if they can’t find it, they’ll move on to the next ad. Another reason why long ads don’t get as many clicks is that Google favors shorter ads. These types of ads are also cheaper to run in your campaigns because they have better ad performance overall. 

There’s no set formula for how long your ads should be, but it’s a good idea to keep your ads shorter than 80 or 90 characters. Besides being shorter, your ads should also be easy to read. Use a clear, easy-to-read font that’s easy to read. You can also bold certain parts of your ad for emphasis, like your call to action or price.

Include a Call to Action

There should be a call to action in each one of your ad copies. A call to action is a sentence that explains what you want your readers to do. It’s a single instruction that tells them exactly what they should do next: click on your ad, visit your site, sign up for your newsletter, etc. You don’t have to overdo it. Just make sure that the ad has a clear call to action so the reader knows what they should do next.

Post it notes: Do it now!

Source: Pexels

Don’t Forget About Display Ads

Display ads are the images that you see on sites like Google, Bing, and Yahoo. They’re often at the top of the page next to the search results and they change frequently. These ads are an excellent way to drive more traffic to your website. If you’re using display ads, make sure that you’re using consistent and high-quality images. Display ads are important no matter what kind of business you have. If you’re not using them, you’re missing out on a lot of potential traffic. You can use display ads to promote your products and services, or you can use them to generate leads. Once people click through to your site, they can sign up for your email list.

Show Your Branding

Display ads are the images that you see on sites like Google, Bing, and Yahoo. They’re often at the top of the page next to the search results and they change frequently. These ads are an excellent way to drive more traffic to your website. If you’re using display ads, make sure that you’re using consistent and high-quality images. Display ads are important no matter what kind of business you have. If you’re not using them, you’re missing out on a lot of potential traffic. You can use display ads to promote your products and services, or you can use them to generate leads. Once people click through to your site, they can sign up for your email list.

Woman on whiteboard

Source: Unsplash

Create Quality Ads

Google Ads only allows you to add a few words of text to your image ads. You can also include your logo and website link. So, in order to convey the benefits of your product or service, you’ll need to be very creative with your ad copy. As with the text ads, make sure your image ads are consistent across all of your campaigns. This will help you to better engage your audience and get more conversions, even though you only have a small amount of space to work with.

Don’t Neglect The Ad Copy

Finally, don’t neglect the ad copy. It’s easy to get caught up in the images and headlines that you use, but the actual body of your Google Ads ads is just as important. Ads with great images and headlines but with poor ad copy won’t get nearly as many clicks as they should. Ads with great images and headlines but with great ad copy can outperform even the highest expectations. 

Final Words on Google Ads Tips

If you follow these tips, your Google Ads campaign will perform better and drive more targeted traffic to your site. In turn, this will help you increase your sales and leads. Now that you know how to create better Google Ads, it’s time to get started. Create new ads or revise your old ones.

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