A Comprehensive Guide to Hotel Marketing
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The hotel industry is one of the most competitive industries, that’s why you need comprehensive Hotel Marketing. No matter how good your hotel is, it will be almost impossible to get an occupancy rate that’s higher than the average if you don’t have a marketing strategy in place. Let’s face it—the hospitality sector is flooded with hotels of all shapes and sizes.
Stand out from the crowd and attract more guests must be the goal, that’s why you need to invest in a marketing plan that meets your needs and targets your audience effectively. Hotel marketing doesn’t have to be complicated as long as you know what your goals are, which target market you want to attract, and what sort of budget you have available. This blog post will cover everything you need to know about hotel marketing so let’s get started right away.
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What is Hotel Marketing?
Let’s start by defining what hotel marketing actually is. It’s a strategic effort that is used to promote and sell hotels and their related services to potential guests. In other words, hotel marketers are responsible for increasing the number of people who stay at your hotel as well as their average length of stay.
While marketing is a very broad term that can be applied to many industries, hotel marketing is a specific type of marketing that’s designed to sell hotel rooms like any other product or service. Hotel marketers use a variety of different strategies and tools to promote their business, including but not limited to: advertising, social media, PR, website branding, and marketing staff.
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Why is Hotel Marketing important?
The importance of hotel marketing simply put is to get more guests and occupancy rates. When your hotel is not getting enough guests, you are missing out on a huge revenue opportunity. In order to increase your occupancy rate, the first thing first is to start investing in digital marketing as soon as possible.
This will help you reach a wider audience, which means you will have more people to choose from and a better chance of selling your rooms. Best part of it is that you can do most of this marketing from the comfort of your own hotel and on your own schedule. There is no need to sacrifice much in terms of time and energy.
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Which Digital Marketing Strategies should you use?
Increasing hotel occupancy rates, you need to start with a solid marketing plan. While there are a ton of ways to market the hotel online, you don’t have to do everything. In fact, it’s not even remotely possible to do everything if you want to get any results at all. Instead, choose one or two strategies that are designed for your business model and audience.
Put all of your energy into them. Before implementing any marketing strategies, you need to determine your target market. This will help to decide which strategies are best for you.
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Try Using Social Media Ads
Majority of hotel marketers now agree that Social Media Ads, especially Facebook ads are an excellent way to promote their business. However, not all hotel marketers know how to create or implement a Facebook ad campaign that converts. Before you get started, make sure you have a solid Facebook marketing strategy in place. That being said, Facebook ads can be extremely effective if you know how to create effective ads that resonate with your audience and are laser-focused on your conversion goal.
If you want to boost your hotel occupancy rate, you need to start investing in Facebook Ads as soon as possible. On other hand, before start creating ads, you need to determine your conversion goal. For example, do you want to drive traffic to website, branding, or sell more hotel rooms?
P.S: We have Social Media Ads on Facebook Ads (Meta) E-Books that may help you. Click Here.
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Boost Website Traffic with Google Ads
Did you know that 37.6% of worldwide online users use the Internet to research places, travel, and vacations? If you want to boost your hotel occupancy rate quickly, Google Ads is worth considering. Google Ads is a pay-per-click advertising platform that can help you generate leads and drive traffic to your website. Using it is an excellent way to promote your hotel and generate new leads. Yet, just like with Facebook Ads, you need to have a crystal clear idea of what your goals are before you get started.
Pro Tip: We recommend you to start Google Ads and Social Media Ads just before peak seasons.
Source: Pexels
Increase Online Visibility with SEO and Content Marketing
SEO and Content Marketing go hand-in-hand. If you want to boost your hotel occupancy rate and drive more leads to the hotel’s website, investing in optimizing your website’s SEO and creating engaging content is a must. Many topics to get started, try writing about travel tips, how-to articles, travel destinations, and much more. Nevertheless, don’t forget to create high-quality content also SEO-friendly that’s targeted to your audience and solves their problems. By optimizing the hotel website’s SEO, people can find it easily on the net.
Pro Tip: You need to be everywhere relevant online for potential bookings.
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Combine Influencer Marketing
Individuals with a significant online presence are known as influencers, and marketers can use their influence to publish marketing messages to a specific group. Frequently, influencers have already accumulated an audience, which usually comprises a specific group of individuals. In light of this, their opinions are typically respected.
With influencer marketing, you can team up with industry influencers who have a large following. You can invite these influencers to write about your hotel or visit your property. There is a correlation between influencer marketing and celebrity endorsements. Consumers tend to rely on a company or brand because of its association with someone else they trust or admire.
Pro Tip: When researching for influencers, make sure their audience and content are relevant to your business.
Source: Pexels
Conclusion
Hotel marketing is not just about getting new customers but also about keeping your current ones. That is why hotel marketers need to ensure that they meet the needs of their customers and keep them coming back for more. However, they also need to reach new customers and convince them to become new customers as well.
This guide will help you understand what hotel marketing is and what you need to do to start implementing a marketing plan. You will learn about the different strategies and tools you can use to drive more traffic to your site, including Social Media Ads, Google ads, Content Marketing, and Influencer Marketing.
Still have many questions in mind? Reach our team at Pixie Digital to get strategies for your hotels. We have 8+ years of experience that can make you satisfied with our work.
