Running a business nowadays also means familiarizing yourself with digital marketing tools. There are so many great digital marketing tools out there, and it’s important to chose one that suits your niche. but when talking about one of the vital ones, SEO always comes up. So, what is SEO and why is it important for your business?
Search Engine Optimization or SEO is a valuable tool for a business to increase brand awareness and build relationships with audiences. It helps make your website more visible, and that means more traffic and more opportunities for conversions. SEO is essentially about helping your website achieve a higher rank in a search engine results page. Expand your business reach with SEO. Below we have listed several reasons as to why SEO is essential for your business’s growth.
Visibility, in this context, is about how easy it is for audiences to find you when they search for something related to what you offer. Visibility is closely related to a website’s ranking.
Rankings in SEO refers to a website’s position in the search engine results page (SERP). The higher you rank, the more likely audiences will see you and go through your site. Simply put, SEO is the key to increase your organic search page ranking. The higher you rank, the better your visibility.
All the time you put into creating great content will be useless without SEO. On-page SEO, for example, significantly improves the usability of your website, thus creating a seamless customer experience.
Creating better visitor experience includes making it usable for all devices, such as mobile, laptop, and desktop, as well as increasing page load speed. If your website is too slow to load, chances are your visitors have already lost interest and are looking at other sites. Pro tip: Try to keep the page load to be no longer than three seconds!
Trust and credibility can be seen as the main virtues of a business. Establishing a strong foundation for a beautiful website with an exquisite and positive user experience is a must and is the goal of SEO.
As the window to your business, a website will be one of the main things that influence customers’ decision to skip or purchase. Imagine finding yourself at a store that has lots of cobwebs and is clearly not being looked after, would you make your purchase? Think about this when building a website.
SEO is a powerful tool that can tell you what your customer needs and wants. Essentially, no matter how amazing the site is, all efforts will be in vain if it’s not what your customers are looking for. So, always remember to listen to your customers.
Increasing traffic and boosting sales greatly depends on making sure the right customer finds your products or services. Base your SEO strategy on customer research and optimize it to create a unique customer experience.
SEO itself doesn’t incur direct expenses, other than the investment in resources required for analyzing, developing, and executing an effective SEO plan. However, achieving visible outcomes can be a gradual process. Although it’s possible to undertake much of this effort independently, many business owners opt to employ internal staff or collaborate with external agencies to optimize their use of time. Should you decide to engage an external agency or consultant, be ready to allocate around $2,000 monthly for their services. Moreover, it’s advisable to commit to a minimum duration of six months to fully realize the benefits of your SEO endeavors.
Getting ahead in the game means adapting and utilizing all the necessary tools to make sure your brand is recognized and trusted. Build credibility and a relationship with customers by making sure your page is accessible, has great quality content, and is quick to load. Give them the best experience so that they spend more time on your site. Need more info to be convinced? There’s a digital marketing agency in Bali that is ready to help your business grow. Let’s get in touch.