Setting Up Social Media for Business in A Nutshell
Table of Contents
Take the First Step
It’s no secret that people are spending more time on their phones, and quite a lot of that is spent online or on social media. While on social media, these people are bound to run into posts that are not only entertaining, but also serve the purpose to attract them as customers. That being said, it can be said with certainty that your competitors are online already. Do you really want to postpone setting up social media for business?
The hardest part of any journey is not always in the process. Oftentimes, it’s in taking the first step. It doesn’t take a genius to understand that you must first begin in order to reach your goal. In a similar light, getting started on digitizing your business may seem daunting. But not if you have the right knowledge on setting up social media for business. Read on to find out more.
Set a Goal
First thing to think about when choosing a social media platform is to define your goals. Why set a goal? Why not just go with the flow? Well, to be frank, failing to plan is planning to fail. Planning isn’t always easy for everybody, especially for those who tend to live in the present. But with the right tools, anything is possible.
Tip: Use the SMART method.
Goals should be Specific, Measurable, Achievable, Realistic, and Timebound (set a deadline for your goals). Identifying a business goal will help you choose an appropriate social media platform for your business.
Choose a Platform
There are countless social media platforms that can be used to spice up your game. Globally, the most popular platforms used are Instagram, Facebook, Twitter, LinkedIn,Youtube, and Tik Tok. Each social media platform has their own perks and disadvantages, so choose wisely.
For example, if you’re looking for a more visual type of promotion, Instagram is the go to platform. If announcements and short messages are what works best for your services/products, try Twitter. If you need a more detailed explanation on choosing a social platform, stay tuned for our next article!
Find Your Brand Voice
Setting up social media for business includes understanding your brand voice. A brand voice is akin to a personality. It’s about how a company speaks to their customers. A company can have either a fun, casual, formal, or sophisticated personality. Choose one that accurately represents your brand.
Typically, when marketing on different social media platforms, it is advised to be consistent. However, brand voices can slightly differ from platform to platform.
Let’s look at company A to get a better idea. On Instagram, company A posts in a simplistic and sophisticated style and tone to showcase the products. But on Tik Tok or Instagram reels, they use comedy to create funny posts that people are more likely to relate to and share.
Create and Manage Social Media Posts
The next step in setting up social media for business is creating and managing social media posts.
Creating attractive social media posts and pages can be done by: using well-designed banners, using a photo with every post, keeping all images focused on your target audience, using consistent brand colors and fonts, and keeping your content up to date.
Managing social media posts is actually quite easy to do. There are so many tools to help small business owners write enticing captions, post several pictures and videos at the same time, as well as a tool to schedule content posting. Explore different tools to find one that suits you best.
Always Track and Measure Your Social Media Goals
Reached this far? Well done! Having taken the first few steps, now it’s time to make sure you’re still on the right path. Remember, consistency is key.
Monitor growth by paying attention to analytics. See how many people you’ve reached and how they are reacting to your content. This way you’ll know what’s working and what isn’t. Keep in mind to always adjust the marketing strategy used. Keep what’s working, and modify or get rid of what isn’t.
Let’s look at company A to get a better idea. On Instagram, company A posts in a simplistic and sophisticated style and tone to showcase the products. But on Tik Tok or Instagram reels, they use comedy to create funny posts that people are more likely to relate to and share.
Start Setting Up Social Media for Business Now
As simple as it may seem, it’ll change nothing if you don’t start doing. Remember, a journey of a thousand miles starts with a single step. Have courage to set foot on this magnificent journey. Don’t be afraid to mess up, Pixie Digital always has your back. Give us a call anytime!
