SEO Copywriting: A Beginner’s Guide to Writing Quality Content‍

Table of Contents


SEO Copywriting, what’s the big deal with it? Well, if you’re not using it right now then you’re losing potential audience every day! You might be wondering what is it.

When it comes to search engine optimization and content marketing, it can be difficult to know exactly what kinds of things you should be focusing on. With so many different elements involved in both fields, it’s easy to get confused about which ones are the most important. 

There are many different ways that you can optimize your website for SEO and content marketing, but one of the most important aspects is writing quality content. If your website doesn’t have exceptional content with strong keywords, your SEO and content marketing strategy will fall apart. 

So you might be wondering: How do I write good content? How can I improve my level of writing? What are some tips and tricks that will help me with my new blog? Let’s take a look at SEO copywriting!

what is seo copywriting

Source: Unsplash

What is Copywriting

Before we get into the main topic of SEO Copywriting, you must know the basics. Every day, you encounter copywriting in everything you browse, open, or scroll past. Writing sales-oriented copy that prompts customers to act is known as copywriting. 

It includes everything from clicking a Facebook button to joining a newsletter to purchasing a product. Its main goal is to convert and profit, so you’ll see CTAs that include a clear next step such as clicking a button or purchasing a product.

The following are places where you might see copywriting:

  1. Sales and product information pages.
  2. Ads (including online, print, audio, and video)
  3. CTA in social media post
  4. Sales or conversions-driven email newsletters.
  5. Postcards, brochures, and other materials used for direct marketing.

Because copywriting and content writing are both used to create marketing materials, we often mix them up. However, their objectives are distinct.  In contrast to copywriting, content writing aims to educate readers with high-quality content. 

Furthermore, content writing is about warming leads rather than asking them to make a purchase immediately. Content writing is more likely to take its time, leading you to an eventual sale or conversion of some kind.

This post is an excellent example of content writing. Purpose of this post is to educate you about SEO copywriting to create a great content. At the end of the post, there is not a forceful sales pitch; rather, you may gain more insight or continue reading. There is not a hard sales pitch at the end of the blog post. Instead, you may choose between several options based on what you want to do next.

difference copywriting with content writing

Source: Pexels

What is SEO Copywriting?

An SEO copywriting strategy utilizes targeted keywords and phrases to help your content rank higher on search engines. Because it is primarily sales-driven, SEO copywriting uses the power of SEO keyword optimization to create high-converting sales copy that also ranks higher in search results. All in all, it is a powerful method for improving your sales copy.

In addition to employing the same fundamental SEO strategies, SEO copywriting and SEO content writing differ in terms of writing style and objectives. Sales pages are just one instance of where SEO-optimized copywriting is used; it also appears in content pieces.

Posts on a blog, for example, contain CTAs that drive readers directly to a product or service offer. Other locations where your SEO copywriting and content writing might overlap include email marketing, long-form sales pages (which often educate the reader before the sales pitch), social media content, and more.

A good SEO copywriter and SEO content writer knows the ins and outs of Google’s search engine algorithm and how to use it to their advantage. They also know how to optimize content for other search engines, like Bing and Yahoo. 

SEO copywriter and SEO content writer know how to incorporate keywords into their articles so that their readers will find them when they’re searching online.

Why is it Important?

Do you want your website to rank at the top of Google? Then your content needs to be excellent. You need to have exceptional SEO copywriting and content in order to inspire readers and grab their attention. If you don’t use strong keywords and focus on optimizing your content, you’re essentially sending your website into the abyss. 

Without good SEO copywriting and content, your website isn’t going to get very many clicks or gain much traction. You’ll be left in the dust while other blogs are growing at an exponential rate. Keyword research is the backbone of all successful SEO campaigns, and you can’t ignore it. 

Even if you have a super interesting topic to write about, if you aren’t using the right keywords, you’ll be shutting out the majority of people who would otherwise love to read your content.

So, do what you can to adapt your marketing strategy with SEO for business

How to Write with SEO Strategy?

To begin, you should choose your main keyword phrase and stick with it throughout your entire article. Again, the keyword phrase should be included in your article title, subheadings, and main content. But, it should also be naturally integrated. Your article should be comprehensive and contain lots of useful information. Be sure to read your article thoroughly and edit out any unnecessary words or phrases. 

You should also aim to write your article in a way that is easy to read and engaging. When writing your article, try to incorporate industry terms, statistics, examples, and facts. P.S. don’t forget to consider your audience when writing your article. 

Are you writing for a specific demographic? What kind of reader do you want to engage with your content? Another thing to keep in mind is your article’s length. You don’t want to shortchange your readers, but you also don’t want to bore them with a lengthy, drawn-out essay.

3 easy ways to grow blog with seo

Source: Pexels

3 Easy Ways to Grow Your Blog’s SEO and Content Marketing

There are lots of different ways that you can improve the SEO and content marketing of your blog. Here are a few simple and easy tips that you can follow. 

  1. Keyword Research: This is the first and most important step in optimizing your blog. Spend time researching which keywords your audience is using and which ones they would like to see more of. This way, you can incorporate keywords throughout your blog posts that your readers will appreciate. 
  2. Craft Outstanding Titles: Your article title is the first thing that readers will see when they come across your blog, and it will help them decide whether or not to read it. A strong and enticing title will attract more readers than a vague, boring one. 
  3. Keep Your Content Fresh: Nobody wants to read the same thing over and over again. Instead of simply reposting the same content on your blog over and over, try to write new articles from time to time.
  4. Schedule Your Posts:  If you’re busy, you might not have the time to post on a daily basis. If this is the case, consider scheduling posts in advance so you can stay consistent.

Final Words on SEO Copywriting

Writing high-quality content is crucial if you want to succeed in content marketing and SEO. It’s important to use your keywords and include statistics and facts that are relevant to your industry, and it’s also necessary to keep your articles interesting and engaging. 

A blog is a great way to attract new readers and gain more traffic to your website. However, if you don’t have exceptional content, your blog is going to fall flat. Keep these tips in mind when you’re writing new blog posts and make sure to spend ample time researching keywords and familiarising yourself with your industry. 

Well, before you head out, it’s best that you know that there are actually different types of SEO. So, be sure to read our blog to know more about the 4 different types of SEO and how it affects your business


P.S: Feel overwhelm with your website SEO? Worry not Pixie Digital an digital marketing agency in Bali will assist you to with great SEO Service. Feel free to contact Pixie Digital anytime.