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Did you know that 90% of all Instagram users follow at least one brand? Think about that for a second. Brands has the third largest audience on Instagram, behind celebrities and fashion brands. That’s a lot of businesses! That’s why using Instagram marketing for business is so important. If your target audience is using Instagram, then it makes sense to leverage the platform as part of your marketing strategy. Here’s a complete guide to help you use Instagram marketing for your business like a pro.
Why is Instagram Marketing Important for Businesses?
First, let’s look at why using Instagram for business is so important for businesses. Instagram has a massive user base: There are more than 1 billion monthly active users on Instagram. As well as being one of the fastest growing social networks on the planet, it’s also very visual. These visual elements make Instagram the best platform for visual marketing.
When you harness the power of visual marketing, you can target your products and services to a very specific audience. You can also tailor your content to resonate with your customers more effectively. It’s important to note that not all businesses can use Instagram for marketing. If you work in a heavily regulated industry, you may not be able to use Instagram for business at all.
How to Use Instagram Marketing for Business
Now that we understand why using Instagram Marketing for business is so important, we can look at how to actually use Instagram for business. To use Instagram for business, you need to create an Instagram profile for your brand. You can either create an account from scratch or you can repurpose an existing account. If you choose to repurpose an existing account, you’ll want to make sure to change the name of the account and remove any personal information that may be on your profile.
Once you’ve created your Instagram profile, you’ll want to start posting content. Instagram has become a very visual platform, so you’ll want to create high-quality visual content. You can do this by creating a visual content calendar. For example, you may want to post product shots on a specific day or post images with links to your blog or sales pages on a specific day.
Create Great Content for your Brand
When it comes to creating great content for your brand, there are a few things you want to keep in mind. First, you want to make sure your content is relevant to your brand. You don’t want to post content that doesn’t align with your brand. The next thing you want to do is make sure the content is visually appealing. That doesn’t just mean taking high-quality photos; it also means paying attention to things like composition and lighting.
Another way to create a great visual try use colour psychology to influence marketing results. You also want to make sure that the content you’re posting links back to your website or sales funnel in some way.
Develop a Strong Visual Brand
A strong visual brand includes everything from the way you shoot your photos to the colours you use in your posts. When Repurposing an existing account, you may want to rebrand it. Make sure that your new account is completely different from your old account.
Meanwhile, if you’re creating an account from scratch, make sure that the name of your account and the profile photo reflect your brand. Your Instagram profile look should be consistent across your posts, helping followers easily recognize your content in their feeds.
Not only strong visuals, but the caption is also an important factor. True, we just said that Instagram is a visual medium. But that doesn’t mean you can neglect your captions. Your brand voice is just as important as your brand look. Like your visuals, it should be consistent across posts.
Remember to Engage with Audience
To have a lively Instagram experience, you must be engaged as well. Quality posts are good, but if you ignore comments and never communicate with your audience, you’ll be lonely and seems doesn’t have connection with the audience. A minimum would be to reply to comments posted on your feed, but you should also seek out popular accounts in your field, follow them, and like and comment on their content. Make yourself visible in a non-commercial fashion.
You can boost the participation on your posts by pinning comments from top fans or posts that are likely to start conversations. It will also make it more enjoyable and productive for you to participate, as you will have a higher chance of interacting with real people rather than bots or trolls.
Grow Your Audience with Paid Ads
Another really important element of using Instagram for business is using paid ads. Use paid ads to target new users, re-engage existing users, and generate leads. Paid ads can also be used to drive traffic to your website, increase sales, and generate leads. This is one of the best ways to use Instagram for business. When you create an ad, you’ll want to make sure that it’s highly engaging and that it links back to your website.
Instagram is a great platform for visual marketers. It’s an excellent way to grow your brand, connect with your customers, and drive sales. If you’re looking to create engaging content, drive traffic to your website, and sell more products, then you should definitely consider using Instagram for business.