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To maximize the growth of your website, it is highly recommended to regularly conduct SEO Audits. Professional digital marketers should acknowledge that SEO is an effective technique to improve website rankings on search engines. However, there is still a misconception among web developers that SEO only consists of on-page and off-page and slips the SEO Audit, whereas it are crucial to ensure the effectiveness and optimization of SEO techniques on websites.
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What is SEO Audit?
Search Engine Optimization audit is the process of evaluating and analyzing a website to determine how well it is optimized for search engines, such as Google. In Search Engine Optimization audit, various factors such as website structure, content, backlinks, website speed, and others are analyzed to identify errors that can affect a website’s ranking on search engines. The results of an SEO Audit can help SEO specialists or website owners to improve issues and increase their website’s ranking.
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What is the function of an SEO Audit?
When doing an audit, several functions can be performed, including:
Identifying technical errors on the website. For example, errors in the sitemap, broken links, duplicate meta tags, etc. By doing it, we can also improve the website loading speed.
Helping to identify problems in website structure, such as non-SEO friendly URL structures, which can slow down search engines’ ability to index and understand the website. Results of the audit can help to improve the website structure to improve SEO performance.
Improving content quality. The audit results can also help improve the content and increase relevance and quality. It can also identify problems with website content, such as a lack of keywords, duplicate or unoriginal content, and others.
By conducting regular SEO Audits, it can help increase website visibility, boost organic traffic, and increase conversions and revenue.
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The Importance of Conducting SEO Audit
The following are reasons why you should conduct regular SEO Audits:
- Improving search engine rankings: Audit can help identify issues that slow down search engines’ ability to index and understand the website. By fixing these issues, you can improve your website’s ranking on search engines and increase its visibility.
- Increasing organic traffic: By improving your website’s ranking on search engines, you can also increase organic traffic to your website. This can help you gain more visitors and potential customers.
- Reducing advertising costs: By improving your website’s ranking on search engines, you can reduce advertising costs because you don’t need to spend a lot of money on paid advertising to reach potential customers.
- Improving UX: Search Engine Optimization audit can also help you improve the UX on your website by improving website speed, having a good website structure, and relevant content. This can help you increase satisfaction from users and retain existing users.
- Increasing conversions and revenue: By increasing organic traffic and improving the user experience on your website, it can increase conversions and revenue. This can help you achieve business goals.
Source: SEMrush
Tools for SEO Audit
The following are some tools that can be used to conduct an SEO Audit:
- Google Search Console: Google Search Console is a free tool provided by Google to help monitor your website’s SEO performance. With Search Console, you can monitor organic traffic, Google indexing, and much more.
- Google Analytics: Google Analytics is a free web analytics tool that can help you understand your website’s traffic and user behaviour. With Google Analytics, you can track metrics such as organic traffic, session duration, and conversion rate.
- SEMrush: SEMrush is a paid tool that can help you perform detailed SEO analysis on your website. With SEMrush, you can track keyword rankings, analyze backlinks, and track organic traffic.
- Ahrefs: Ahrefs is another paid tool that can help analyze backlinks and SEO on your website. With Ahrefs, you can track backlinks, monitor keywords, and analyze competitors.
- Screaming Frog: Screaming Frog is a paid SEO tool that can help check the structure of your website and identify technical issues that can affect your SEO rankings. With Screaming Frog, you can check URL structure, meta tags, and much more.
- PageSpeed Insights: PageSpeed Insights is a free tool provided by Google to help you check your website’s speed and identify issues that can affect user experience and your SEO rankings.
Try SEO Audit To Advanced Your Business!
Search Engine Optimization audit is very important for a website to improve its performance on search engines and increase organic traffic. By regularly conducting SEO Audits, website owners can identify problems and errors on their website and fix them to improve their website’s ranking on search engines. Pixie Digital is a digital marketing agency Bali that provides experienced SEO services for 8 years. If you have any issues with your SEO, don’t hesitate to consult with Pixie digital.