The Top 4 Types of SEO and How They Affect Your Business

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Four besties representing 4 types of SEO

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When you don’t have a complete grasp of the different types of SEO or when to use each one, getting your site to rank on Google or any other search engine can be a daunting challenge. In order to serve SEO well, it must be done properly.

Search engine optimization (SEO) is a broad topic with a lot of nooks and crannies. The process involves a lot of moving parts, and there are many different wrinkles that you can focus on as an SEO specialist. 

There are dozens of subcategories and specialties within the field of SEO, but they all boil down to the same general principles: optimising your website so that Google, Bing, Yahoo, or another search engine will rank it highly when users search for relevant keywords.

There are many technical details involved in that process, which is why there are so many nuances to this field. The tactics you use to optimise your website for search engines may differ depending on your business model and audience. 

Here are four types of SEO you should know about if you want to get started with this practice as an individual or company.

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Methods and Approach to SEO

The terms SEO method/approaches and types are frequently confused by newbies and some old-timers. These are distinct terms. Before we dive into what the types of SEO are, it is crucial to recognize that there may be several methods to optimize a website for search engines but that doesn’t mean there are distinct types of SEO. The two most common SEOs are:

  • White Hat SEO. There’s no denying that white hat SEO is the best, and also the most stringent, method of performing SEO. Google recommends white hat SEO methods for positioning any website or web page. By adhering to these methods, you can gain Google’s approval, allowing you to promote your business online more effectively without incurring any adverse effects.
  • Black Hat SEO. Using black hat SEO techniques is a fast way to get results, but it is also a fast way to get your site deleted from Google’s servers. Google’s algorithms are being manipulated and exploited using black hat SEO techniques. You will rank faster but only for a brief time as Google realizes that your page is not serving the purpose it is intended for but obtains the majority of the clicks.
seo types

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On-page Optimisation

On-page SEO refers to the elements of your site that can be optimised based on the content you publish. To rank highly on Google, you need to have a high-quality website that provides a great user experience. 

In other words, on-page SEO is all about making sure your site is optimised to provide Google with the best content. This is done by optimising the contents of a website, such as: 

  • Headline: Your headline or title needs to be compelling enough to get readers to click through to your content. You can use tools like the Headline Analyzer by CoSchedule to get an idea of how effective your headlines are. 
  • URL: The URL of your article should be as descriptive as possible so that it accurately reflects the content of your post.
  • Images and Video: Including relevant images and video with your posts is a great way to grab readers’ attention and increase how long they stay on your site. 
  • Content: The actual content of your site should be written for both humans and search engines. Make sure you have a well-structured site with plenty of helpful content that’s easy to read.
  • Meta descriptions: This is an HTML element that provides a short summary of the contents of a website. A meta description tag can be seen as a snippet in the Search Engine Results Page (SERP) to give users an idea about the content. So, be sure to make it concise, interesting, but true to the content. 
  • Meta title: It acts as a name tag for a webpage. Optimizing titles allows users to find what they are searching for much faster because it shows what the page is about. 
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Off-page Optimisation

Off-page SEO is about tactics that don’t happen on the website. It refers to activities that improve your site’s authority and trustworthiness in the eyes of Google, but aren’t directly related to your own content. 

Off-page factors include: 

  • Links: The number and quality of links that point to your website will have a big impact on your search engine rankings. Improving this is also known as link building. This can be done by pitching articles, competitor research, and helping reporters. 
  • Social Media: Having a strong social media presence can positively affect your search engine ranking.
  • Authority: The trustworthiness of your website and the authority of the domain are two off-page factors that affect your search engine ranking.
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Technical SEO

Technical SEO are actions performed to help search engines crawl your website and enhance user experience (UX). Since search engines and their algorithms are becoming more sophisticated, these demands alter which indicates that this sort of SEO is always changing and developing.

In order to guarantee there aren’t any issues with crawability or user experience, make sure that your technical SEO efforts are adequate.

Technical SEO efforts to be addressed should include:

  • Website speed: Google recently added a variety of load time variables to be ranking factors, and a faster website speed is always better. Be sure to make your template simple, limit redirects, and optimise your images.
  • Mobile friendliness: Many users are switching from desktops to mobile phones to conduct a variety of searches for products and services. Make sure your site is user-friendly for visitors using mobile devices.
  • Site structure: Use the HTTPS hypertext, a clean navigation hierarchy, a user-friendly and consistent URL structure, and consistent internal links to help make your site structure concise.
Local SEO is one of the 4 types of SEO

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Local SEO

Local SEO can be described as an area-specific form of SEO that centres on online presence rather than nationwide attention. It’s all about drawing local consumers to your products or services using local marketing efforts. 

Your Google My Business account affects how well you rank on Google. This is where you list your address, business hours, description, reviews, and photos. Your business may be listed on the search engine results page if it meets certain requirements. They will assess proximity, relevance, and prominence based on users’ queries.

Creating local landing pages that are tailored to your business, optimising your local profiles, spamming Google Maps, building local links, and other methods are all ways to improve your local SEO.

Summing Up: The 4 Types of SEO

SEO is an ever-evolving field. New trends and strategies are always emerging, which is why it’s important to stay up-to-date with the latest developments in this industry. If you want to rank highly in search engine results, you need to be aware of those types of SEO and trends in the field of SEO. 

Make sure you have a thorough understanding of the different types of SEO and how they affect your business. Dive in and get your hands dirty so that you can start ranking highly. And if you need some help along the way, don’t be afraid to reach out to the professionals.