When you don’t have a complete grasp of the different types of SEO or when to use each one, getting your site to rank on Google or any other search engine can be a daunting challenge. In order to serve SEO well, it must be done properly.
Search engine optimization (SEO) is a broad topic with a lot of nooks and crannies. The process involves a lot of moving parts, and there are many different wrinkles that you can focus on as an SEO specialist.
There are dozens of subcategories and specialties within the field of SEO, but they all boil down to the same general principles: optimising your website so that Google, Bing, Yahoo, or another search engine will rank it highly when users search for relevant keywords.
There are many technical details involved in that process, which is why there are so many nuances to this field. The tactics you use to optimise your website for search engines may differ depending on your business model and audience.
Here are four types of SEO you should know about if you want to get started with this practice as an individual or company.
The terms SEO method/approaches and types are frequently confused by newbies and some old-timers. These are distinct terms. Before we dive into what the types of SEO are, it is crucial to recognize that there may be several methods to optimize a website for search engines but that doesn’t mean there are distinct types of SEO. The two most common SEOs are:
On-page SEO refers to the elements of your site that can be optimised based on the content you publish. To rank highly on Google, you need to have a high-quality website that provides a great user experience.
In other words, on-page SEO is all about making sure your site is optimised to provide Google with the best content. This is done by optimising the contents of a website, such as:
Off-page SEO is about tactics that don’t happen on the website. It refers to activities that improve your site’s authority and trustworthiness in the eyes of Google, but aren’t directly related to your own content.
Off-page factors include:
Technical SEO are actions performed to help search engines crawl your website and enhance user experience (UX). Since search engines and their algorithms are becoming more sophisticated, these demands alter which indicates that this sort of SEO is always changing and developing.
In order to guarantee there aren’t any issues with crawability or user experience, make sure that your technical SEO efforts are adequate.
Technical SEO efforts to be addressed should include:
Local SEO can be described as an area-specific form of SEO that centres on online presence rather than nationwide attention. It’s all about drawing local consumers to your products or services using local marketing efforts.
Your Google My Business account affects how well you rank on Google. This is where you list your address, business hours, description, reviews, and photos. Your business may be listed on the search engine results page if it meets certain requirements. They will assess proximity, relevance, and prominence based on users’ queries.
Creating local landing pages that are tailored to your business, optimising your local profiles, spamming Google Maps, building local links, and other methods are all ways to improve your local SEO.
SEO is an ever-evolving field. New trends and strategies are always emerging, which is why it’s important to stay up-to-date with the latest developments in this industry. If you want to rank highly in search engine results, you need to be aware of those types of SEO and trends in the field of SEO.
Make sure you have a thorough understanding of the different types of SEO and how they affect your business. Dive in and get your hands dirty so that you can start ranking highly. And if you need some help along the way, don’t be afraid to reach out to the professionals.