How to Make Your Website Mobile-Friendly in 3 Simple Steps

friendly toy to illustrate mobile optimized website

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When it comes to digital marketing, the mobile internet is where it’s at. Almost every adult has a smartphone these days, and they’re using them to browse the web more than ever before. Indeed, Google recently reported that mobile searches have surpassed desktop searches. precisely because smartphones are now an indispensable part of our daily lives. 

The increasing number of people accessing the Internet through mobile devices has led to a boom in ‘m-commerce’ — or e-commerce through mobile devices. It’s no longer just about having a website that works on a desktop computer; the focus has shifted toward websites that also load quickly and function smoothly on a smartphone screen. 

So how can you make your website more mobile-friendly? Here are three simple tips:

a person excited about mobile optimized website

Source: Pexels

Responsive design: Use responsive design

If your website is not already responsive, now is the time to implement a responsive design. Responsive design is a type of website design that allows the content to be viewed easily on any device. This means that you don’t need to create a separate version of your website for each device; instead, the same content will be displayed on different devices. In order to make your website mobile-friendly, you need to implement a responsive design. 

If you don’t currently have a responsive website, you have three main options: 

  1. Switch to a CMS-based website..
  2. Build a responsive website from scratch..
  3. Hire a developer to build a responsive website.

Luckily, our team is ready to help you bring your dream website to life. So, contact us right away

Make site navigation easy

Next, make sure that your website is easy to navigate. Mobile-friendly websites must have clear and concise navigational menus that are easy to tap or swipe. If you want to encourage mobile users to stay on your site for longer, reduce the amount of tapping and swiping that they need to do. For example, avoid adding multiple drop-down menus to a single navigation menu, let alone making a user tap on an image to navigate. 

A good way to navigate your website is to use a hamburger menu at the top as opposed to a footer menu. In addition, a sticky menu at the bottom of the screen is also a good idea.

Yawning cat

Source: Pixabay

Don’t make users scroll

Another thing to keep in mind is that you shouldn’t make users scroll down to see everything. Scrolling is a tiresome and monotonous process most of the time, and you don’t want your audience to get bored. If there’s important information that your users need to see, make it easier for them to access it by putting it at the top of the page. 

Generally speaking, the average person’s attention span has decreased from 12 seconds in 2000 to just 8 seconds in 2016. This means that you have about 8 seconds to capture your audience’s attention. If you want your website to succeed, you need to make sure that your readers can find the information they need quickly and easily.

Bonus tip: Use a tool to check

Google has a tool that you can use to check whether or not your content is mobile friendly. It’s actually pretty straightforward to use. Simply copy your website’s URL and paste it into the box. Voila! You’ll have the test results in a few minutes. To access the tool click here

Test results include a screenshot of how the page looks to Google on a mobile device, as well as a list of any mobile usability problems that it finds.  That way you’ll have an idea of what’s the problem and how you can fix it. 

person with happy doodle

Source: Freepik

Summary on Mobile Optimized Website

In conclusion, your website needs to be mobile-friendly in order to be successful. In order to make your website mobile-friendly, you need to make sure that it has easy-to-navigate menus, that it doesn’t make users scroll and that it has a responsive design. If your website isn’t mobile-friendly, you’ll be missing out on a lot of potential customers. So, good luck!