7 Digital Marketing Tools to Build Your Own Successful Online Business

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New businesses in any field have to start from somewhere, which is why it’s so important to have the right tools at your disposal. Marketing is key to making your business succeed, which is why digital marketing has become a popular strategy among small businesses. These digital marketing tools will help you market your business online and get customers interested in what you’re offering.

There are numerous digital marketing tools out there that can assist in growing your business online, but not all of them are created equally. You need tools that will not only assist in reaching target audiences but also ones that won’t break the bank. To help find the perfect marketing tool for your business, we’ve compiled a list of some of the top digital marketing tools on the market today.

Google Analytics

If you want to know where your leads are coming from, look no further than Google Analytics. This popular digital marketing tool helps businesses track everything from where the traffic is coming from to how long people are staying on the site. It can also see what content readers spend a lot of time on. Then what data can be displayed and generated by Google Analytics? There are quite a few, such as Traffic Source, Average Time on Page, and Interest.

What’s the difference between Google Analytics and Google Search Console? Those digital marketing tools have different purposes. Google Search Console is an online tool that allows you to track your website’s SEO performance and Google Analytics is a web traffic tracking tool that allows businesses to see how the website is performing. Google Analytics can be said to be one of the most powerful tools for work in the digital world. With it, the work of making reports are easier and the data provided is also very complete.

Google Analytics dashboard

Source: Unsplash

Google Search Console

Looking for a way to increase your website’s authority? Track your website’s search engine optimization (SEO) performance with Google Search Console. This tool allows you to track the website’s performance, including website ranking. Google Search Console can see if you’re receiving any errors, and what kinds of content people are clicking on. 

Search Console is a great resource for SEO strategy adjustments. Using the data shown, businesses can discover new rankings opportunities, boost existing performance, and learn how people are accessing their websites. Because it is critical for any business to use their website for user experience or to generate leads via organic traffic, it is an important tool. There are lots of SEO tools out there, but few are as comprehensive as Google Search Console. Plus, it’s free to use, which makes it even more attractive to businesses of all sizes.

google search console dashboard

Source: Unsplash

Google Ads

Google Ads is a paid online marketing platform provided by Google. It is formerly known as Google Adwords and continues to function in the same manner today. When users search for keywords, they see advertisements on SERPs (search engine result pages). Those advertisements are targeted to the keyword in queries.

This digital marketing tool is an effective way for businesses to bring quality traffic to their website or product/service landing page to get customers who match the products/services you offer. Google Ads can also help you get the right customers because not all ads are shown to everyone. It has features that can help you target ads to the right audience, according to your budget.

search google

Source: Pexels

Meta Ads

Besides Google Ads to expand your reach in the Google search engine, Meta Ads formerly known as Facebook Ads can be an excellent choice to reach on Social Media. This marketing tool allows you to target your ads to people based on their interests. If businesses sell children’s toys, for example, you can create an ad that will show up in the feeds of people who like kids’ toys. 

With Meta Ads, businesses can target people by demographics, interests, location, and even the pages they like. You can also set up the ads to run on autopilot, which means you won’t have to keep track of when they’re due to end. Meta Ads are your best option if you want to reach a large audience. 

meta ads

Source: Pixabay


One of the digital marketing analysis tools commonly used is Ahref. It helps to prepare reports on audit reports, backlink analysis, URL rankings, competitive analysis, and others. This tool also will help you track your content and find links to your website. 

Ahrefs has various features that work to optimize the performance of a website. Most of the features they provide are created for marketing professionals. Site Explorer, Keyword Explorer, Content Explorer, Position Tracker, and Site Audit are some of Ahref’s tools to help you maintain the website. 

Ahref dashboard

Source: Ahref

SE Ranking

SE Ranking is another good option to track a business’s website SEO performance. It allows you to see the website’s current position in Google, give an idea of what you need to do to get to the top of the list, and track the progress. The dashboard is equipped with Ranking, Analytics and Traffic, Competitors, Marketing Plan, Website Audit, and Backlink Monitor. 

SE Ranking is a very comprehensive tool that provides a large number of resources to help you develop a strategy and monitor it closely. Choosing this tool can greatly increase the efficiency of your company’s digital marketing strategy.

SE Ranking Dashboard

Source: SE Ranking


Writesonic is a digital marketing tool designed to help businesses create high-quality content. This software will allow you to take your ideas and turn them into published articles within minutes. This software is perfect for people who want to write but aren’t sure what to write about or how to get started.

If you have a business idea but aren’t sure how to share it with the world, Writesonic can help you get your foot in the door. Writing is an essential part of any digital marketing strategy, but it can be difficult to get started. Writesonic can be a huge help because it assists your ideas into published articles.

writing represent writesonic

Source: Unsplash


All businesses need to start somewhere, and that usually means marketing. Digital marketing is a popular strategy because it’s affordable and accessible. These digital marketing tools above will help you market your business online, but they aren’t created equally. You need tools that won’t break the bank and will assist in reaching target audiences.

These 7 digital marketing tools will help you reach new audiences, increase website ranking, create new content, and find customers interested in your product or service. They will also allow tracking of marketing progress so you can tweak your strategy when needed.

P.S: If you need anything to assist market the business digitally, don’t be afraid to reach out to the professionals.