Table of Contents
When you build a brand, it’s often because you want people to know about your business. After all, if no one knows about your brand, how will they buy from you? If you’re struggling to make people aware of who you are, think about the ways in which you can boost your brand awareness. Many businesses struggle with this, but it doesn’t need to be that difficult.
This blog post will give you some tips on how to increase awareness of your brand. Read on to find out more!
Why is Brand Awareness Important?
Having brand awareness can help your target audience become aware of your branding and products, as well as remember and feel familiar with them. If you can build brand awareness with your audience, you can help ensure that your brand is at the forefront of their minds when they are ready to research and purchase.
Creating brand awareness is often viewed as the first stage of the marketing funnel. Casting a wide net across your audience of potential buyers is one method for establishing brand awareness. From there, you can funnel leads toward the research and decision-making processes, and finally to the purchasing process.
4 Top Ways to Boost Brand Awareness
So, here’s the 4 most effective ways to build brand awareness.
- Build Awareness With Influencer Marketing
Influencer marketing is a must, particularly if your business is targeting younger consumers. Whether you love it or hate it, it’s a necessity.
According to an Econsultancy study published in 2020, 61% of consumers aged 18 to 34 have been influenced in their decision-making by digital influencers. When you want to boost brand awareness, you will naturally seek out influencers with large followings.
While that strategy may not provide the greatest value, it’s still a great option. In today’s retail environment, micro-influencers are the way to go. According to Econsultancy, ‘micro-influencers surpass top-tier talent, and 61% of consumers think they produce the most relatable content,’ they have a more limited reach.
Focus on improving positive brand awareness if you want to improve your brand awareness.
- Use content marketing to capture the market
Beyond improving search rankings and gaining backlinks, content marketing is an excellent way to tell a story. If you tell your story well, it will not only resonate with your target audience but also enhance brand awareness.
Consumers can find out who your brand is and what you’re selling using paid ads, but content marketing can help them discover what your brand stands for and what makes it unique.
You can use your company’s history or values to connect with consumers online by telling your story. Tell consumers how your business started, what you stand for, what your company values are, and how you’ve succeeded up to now. As Joyce put it, customers enjoy connecting with brands on a more personal level—which can be accomplished through artful storytelling.
- Utilize SEO
One of the best ways to increase your brand awareness is to create quality content. This can include blog posts, podcasts, ebooks, videos, or webinars.
By producing content that is appealing and helpful, you’ll be able to draw attention to your brand, and more people will be aware of who you are. You can share this content on social media, and it will also be accessible through your website, which will help to boost your brand awareness even further. The more content you create, the more opportunities you’ll have to draw attention to your brand.
- Use Social Media
One of the simplest ways to boost your brand awareness is to use social media. This will help you to reach a large audience, which will help to boost your brand. You can share your posts on Facebook and Instagram, create engaging content on LinkedIn, and even use Twitter to your advantage. Then, continue to boost your brand awareness by interacting with people on social media. Respond to questions, create polls, and interact with your followers. By sharing engaging content and interacting with your followers, you’ll be able to draw attention to your brand while also making new connections.
Conclusion on Boosting Brand Awareness
When you build a brand, you want people to know about it. After all, if no one knows about your business, how will they buy from you? If you’re struggling to make people aware of your brand, think about the ways in which you can boost your brand awareness.
Many businesses struggle with this, but it doesn’t need to be that difficult. By hosting events, running ads, producing quality content, and using social media, you’ll be able to boost your brand awareness easily.
Need help? Feel free to contact Pixie Digital anytime!