Jason Matthew once said, “Ignoring digital marketing is like representing your business without any audience”. Reality couldn’t be any truer than that. In today’s world, digital marketing is crucial to help a business grow. However, in order to do so, a business needs to understand basic digital marketing strategies. What is a digital marketing strategy anyway?
Digital marketing strategy is essentially a plan that outlines how a business will achieve it’s marketing goals, specifically through social media and other online channels. Think of it like planning a trip. Digital marketing strategy is just like making a travel itinerary, it helps you make the most of your time and money. Below we’ve listed several digital marketing strategies to help your business grow.
How a business focuses on reaching, engaging, and connecting consumers via content is called content marketing. Content marketing aims to provide value to the audience, which is done by creating posts, videos, blogs, podcasts, info-graphics and many more.
When creating content, uploading consistently is good as it shows that your business is active. But, make sure to pay attention to the quality of your content too. Will it be helpful or give value to the audience? The more useful it is, the more likely it is that the audience will share it with their friends, family, and coworkers. Because at the end of the day, content marketing aims to increase traffic and generate conversion by sharing valuable information.
People spend tons of time on their phone scrolling through social media. So, what you can do is maximize the use of social media as a digital marketing strategy. Social media focuses on maintaining the company’s reputation, building brand awareness, and increasing conversion. The good thing about social media is that it also gives businesses a chance to connect and build relationships with their customers. Use it wisely.
A social media marketing campaign can be done on one or several different platforms, depending on your target audience. The several most popular social media platforms are Instagram, Twitter, Facebook, Pinterest, and LinkedIn. First, determine which platforms your target audience are more likely using, then start off from that platform.
Search Engine Optimization or SEO is a tool that businesses can use to improve their website rank on the search engine results page for keywords or phrases that are related to your business. The higher your rank, the more likely it is that more people will see and become familiar with it.
The purpose of using SEO is to direct people who are actively searching for the products or services offered to your website. Thus, helping businesses increase reach, visibility, and ultimately increase conversions. Having a good and active website can be a strong foundation that also helps you establish trust with customers.
Pay-per-click or PPC is a model of marketing where advertisers have to pay a fee each time someone clicks on their ad. It can be seen as an attempt to “earn” visits by paying, rather than gaining them through optimized content.
One of the most popular forms of PPC is search engine advertising. Search engine advertising gives advertisers a chance to bid for an ad placement in a search engine’s sponsored links when someone searches a related keyword. When working correctly, PPC is definitely worth the cost. However, it may be a less preferred option by small businesses that are just getting started.
Growing a business means actively learning and using new strategies to boost sales. Learning everything about digital marketing is certainly possible but needs a lot of time and effort to master. Luckily, businesses can turn towards digital marketing professionals for help.
Pixie Digital is a digital marketing agency based in Bali that provides SEO, SEM or PPC services, social media ads, website maintenance and development, digital marketing training, as well as digital transformation. Partner with the one that you can trust, let Pixie do the magic.