Creativity and innovation are the backbone of a successful business. To grow, small businesses must constantly look for new ways to increase their brand awareness. With the help of social media, spreading word about a product, service, or small business has never been easier.
Social media marketing done by small businesses tend to have a bigger advantage over big companies. This is because social media effectiveness is all about engagement. Even if a business posts many creative and interesting posts, it will be useless if they forget to engage with their followers.
Besides increasing brand awareness, small businesses can gain so much more benefit by using social media. Keep on reading to find out more on the importance of social media for small businesses.
There are many different kinds of people all over the world. Some will need and be interested in your products, others will not. So ask yourself, who are your customers? Stay calm, it actually is not that difficult to find that out. Social media platforms like Facebook and Instagram can help aggregate data and help you define the target market.
This isn’t exactly something new, but businesses who don’t take advantage of it are missing out on potential customers and leads. Get to know your customers. That way you can create content and market products or services accordingly. Thus, keeping your audience interested and ready to invest in your product or service.
Of course, businesses shouldn’t copy exactly what the competitors are doing. Being a complete copycat would make a business seem lazy and not resourceful. However, it’s a good idea to be mindful of what the competitors are doing to stay ahead. If competitors are actively engaging with audiences online while you are not, there’s a chance that customers might not even know you exist.
Do your business a favor by creating and maintaining an active social media profile. It helps your business increase its visibility, thus allowing more people to find it. Small businesses don’t necessarily need to have an account on all social media platforms. Choose one or a few that suit the needs and style of your business, then focus on maintaining an active profile there.
When owning a business, whether big or small, it’s good to have a way of communicating with your audience. Keeping emails or phone numbers from contact forms are helpful, but after a while it could feel like spam for customers. Aside from that, this method only allows small businesses to reach out to a small number of people.
Social media can definitely be an alternative communication method. Customers can enjoy information or announcements without lots of notifications. That way, they won’t feel disturbed nor miss out on any important announcements you may make.
Having an active social media account is especially useful for potential customers who have a few inquiries they’d like to be answered before deciding to purchase your product or service. With social media, messaging and interacting in real time with customers will be easy and simple.
Being online allows small businesses to humanize their brand to customers. In this sense, to humanize a brand means being able to create real human connections with customers. Creating real human connections is one of the key benefits of social media for small businesses.
Tip: One way to do it is by introducing your team, values, as well as how customers are using your products to the audience and potential customers
Show how the products being sold work in real life, and that employees and customers come first. This helps you build trust with customers, thus building a deeper connection than just seller and customer.
In today’s day and age, having an active social media account is futile for small businesses to grow and keep up with big companies. No matter what product or services you offer, social media offers an opportunity for it to grow and be known by others.
Having trouble creating and managing contents for your business’s social media account? Talk to us. We are a digital marketing agency based in Bali that is ready to help small businesses prosper online. Let us do the magic.