Most people who work outside of the marketing industry have probably never heard of the term SEO – including what it means. In marketing, it’s a familiar term given to marketers.
Due to the fact, you should know that SEO (Search Engine Optimization) works in almost all sectors. It relates to how a company’s website can be found on digital pages, including optimizing the access.
Our focus this time isn’t looking at what SEO is, but the people behind a professional SEO career – especially when you want to plan one.
SEO stands for ‘search engine optimization’. It means improving your website to increase its visibility or rank on search engines like Google and Microsoft Bing when people search for something. SEO responsibility is to set a content strategy of certain keywords or phrases that function to increase web traffic and ranking on various search engines.
Something we have to emphasize is that the results of SEO work do not come in a short time. Because SEO is consistent, just as a fine wine matures and improves with age, developing a richer, more complex profile, so does SEO effectiveness over time. This is because search engines value consistency, quality content, backlinks, and user engagement, all of which tend to accumulate and improve as a website ages.
Historically, in the late 1990s to early 2000s, people don’t plan a career as an SEO professional. This happens for various reasons, such as getting stuck or not even knowing what kind of career plan to have. Nowadays, many marketers already know what SEO is.
Keeping pace with the development of the internet and the digital world over the last 30 years, SEO professionals have been created to support the web for marketing purposes. Accordingly, Google’s algorithm is constantly being updated all the time.
As a result, a student can set their goals in the digital marketing industry, especially in developing an SEO career. This will continue to grow because educational institutions will adapt to world needs, market demands, and technology.
There are many ways you can take to build an SEO career, such as by taking SEO training or courses. So, it’s better for you to take some courses.
Agency life is the most common in the SEO career route, and it’s the best option to start with. Generally, you are in a team where many talented people share their knowledge for free.
The next stage is much more advanced, namely directing the SEO-focused agency. This requires a lot of knowledge and experience, but its bold step forward is needed for a better career in SEO.
One other way you can take is to break away from the agency by becoming a corporate consultant or take a part in SEO class. This will put you in a much higher position and only can be taken if you master it.
Interestingly, professional SEO environments are very flexible, you can work with WFH or WFO. So, an SEO career can make your life and work balance.
SEO is related to Search engines (Google, Bing, etc). Furthermore, you must understand copywriting skills, keyword research, backlink, analytical thinking, In-depth knowledge of search engine algorithms, basic web coding, and SEM. Beyond that, we believe you understand that soft skills are required, such as communication, teamwork, ethics, etc.
If you are serious about pursuing an SEO career, the best choice right now is to attend various SEO-related courses and training. This will help you understand the terms used in SEO as well as explore the possibility of getting to know lots of people with the same interests.
To help your SEO career some tools need to be mastered. SEO tools that you must master are WordPress, Google Trends, Google Search Console, Ahrefs, Google Analytics, Semrush, etc.