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Why Digital Marketing is So Important Nowadays
The key to the success of a business is being able to adapt to the new era. If you can’t adapt, you will be left behind and slowly disappear. Just like what happened to dinosaurs in the past. Nowadays, the business challenge is going digital. Yes, digital marketing, if you have never heard about it. It is not only a new way to market a business digitally, but it is the way to help your business grow and establish an online authority.
Getting to know digital marketing is akin to obtaining a key that leads to many opportunities. That being said, understanding digital marketing basics can help your business grow exponentially. Need more reasons to be convinced? Here we have compiled 4 reasons why digital marketing is important to make your business the king in your industry. Read on, and prove it yourself.
Exist Where Your Customers Are
Like conventional marketing, you have to exist in the place where your customers are and where they spend their time a lot. That way they can find your product or services.
Your customers are online. More than 4.57 billion people all over the world already use the internet, which is close to 60% of the world’s population. The number of internet users is still growing, increasing more than 800.000 new users each day.
In addition, 81% of people are searching for products or services online, and 74% of them are purchasing online. That means, without an online presence, competitors will grab your customer and you’ll lose the opportunity to earn more profit.
Your Rivals Are Already Investing in It
If the first reason is not enough for you, then the next reason why digital marketing is important is that your rivals are already investing in it. They know the importance of digital marketing for business and take advantage of it. They have created an awesome website, social profiles, adapted to Search Engine Optimization (SEO), and even run paid advertisements to get more traffic, leads, and purchases.
If you want to keep your business growing, and don’t want to lose customers, do what your rivals do even more to compete with them. Yes, adapt. They may have been gaining traffic that is actually yours. If you are not investing in digital marketing right now, don’t ever expect to win the competition because you aren’t even competing at all.
Target the Right Audience
Being able to target a specific audience is another reason why digital marketing is important. One of the advantages of digital marketing is that you can connect directly with people who are interested in your products or services without seeing conventional ads. Your products or services will always pop up when people search keywords that are relevant to your business. This means that it’s possible to target audiences more precisely than conventional marketing methods. Reaching the right people at the right time.
Monitor and Optimize Your Campaigns for Better Results
Another reason to use digital marketing is to have opportunities to monitor how your campaign runs. It also helps track your campaign if it does not run as you go. Once you track your campaign’s performance, it’s easier to fix it. It allows you to adapt to make changes and optimize it to get valuable results for your business.
Simply put, you can see if your campaign is successful or needs any improvements. If it needs any improvements, you can change them immediately.
To monitor your campaigns, see your campaigns metrics such as impression, clicks, likes, comments, shares, conversion, and many more. It is challenging and even impossible to do in conventional marketing.
What's Holding You Back?
It’s not the strongest or the most intelligent that survives, it’s the one most adaptable to change. I’m sure you recognize this quote from Charles Darwin, but how much more realistic could it be? Adapt. Use digital marketing to give your business the boost it needs. Is your business online already? If not, what’s holding you back? Contact Us Digital Marketing Agency Bali Now!