Importance of Online Presence for Brands

Table of Contents

What is Online Presence?

In this digital age, you may have heard many times that having an online presence is essential for brand. Why is it important? Does it matter for brand of any size? These thoughts might have come to mind.

An online presence refers to brands visibility and activity on the internet through various digital channels, such as its website, social media accounts, online publications, and online memberships to associations. The same applies to individuals, who also maintain an online presence through their personal website, social media profiles, and other digital channels.

Simply put, online presence is being present online no matter where your audience is and how easy it is for them to find you. Online presence has a significant impact on your business that makes it important for any kind of business of any size. Read on to understand the reason why online presence matters for your brand. 

Why Online Presence is Important

The main reason why an online presence is important for any kind of brands size is because your audiences and competitors are online. Based on datareportal as of the beginning of 2022, the number of internet users worldwide has risen to 4.95 billion, equating to a penetration rate of 62.5% among the global population.

Having an online presence is beneficial for a brands as it allows them to connect with a broad range of people and communicate with their customers digitally. This can help the brands to attain credibility and trust, boost brand recognition, and direct people to their website. 

Moreover, it can assist them to remain relevant in this digital period by offering current customer service, collecting reviews, feedback, and analytics. It also provides a viable way to reach and target certain groups of people and to create leads and sales. In conclusion, having a successful online presence can help a business to form relationships, engage with customers, and eventually promote your brand development.

5 Reason to Building the Online Presence for Your Brand

Investing time and effort in establishing an online presence for your brand is a wise decision. Here are five reasons why having a strong online presence is crucial, particularly for small brand.

1. Enhance Your Brand Image

Starting by building a professional website and an active online presence (such as social media) is crucial for the image of your company. It can help establish credibility and give the impression of a serious, dedicated business. In today’s digital age, many people turn to the internet as their first point of reference when looking for new businesses or gathering information about established ones. Without a website, potential clients may question the legitimacy of your company or even be unaware of its existence.

2. Improve the Customer Support

The internet give an opportunity to provide online customer service, sales, and problem-solving without consuming much of your time. Creating resources such as video, product information, or FAQ sections can be directed to customers for a long period of time. This not only saves time but also improves the level of service provided to the customers. An online presence enables you to deliver the relevant information to the customer, exactly when they are searching for it.

3. Reach Wider Audience

Online presence also helps you reach wider audiences. When your brand is online already, especially if it has a good online presence, it will appear in front of those who are interested in the same products or services as well as what you offer. Now, you have already reached new potential customers.

4. Build a Relationship with Your Audience

Besides a website, social media is another great channel to build an online presence. Existing on social media helps connect and build a closer relationship with your audiences. You can communicate with them in person and maintain them to stay with your brand. It builds customer loyalty. It also helps a business to be a “human”. Get to know more about your audiences, and know what they need and like. You will get more chances to grow your business from this. 

5. Shows what’s work and what doesn’t

Lastly, having an online presence allows for easy measurement of the impact of your efforts. The tracking of website and social media metrics is straightforward, providing numerical data of what strategies are effective and which are not. For example, observing an increase in website visits after a new blog post is published, indicates that the content resonated with the audience. This ability to measure results enables continual improvement in all areas of the business.

Go All Out and Indulge in the Benefits

Online presence is a great way to make good first impressions with your audience. That’s why it’s important to make sure that you have an online presence, and go all out on it. Above are just several benefits of having an online presence. Share your experience on building an online presence with us down in the comments. 

If you need anything related to building your brand online presence feel free to contact Pixie Digital. We are an digital marketing Bali that been experienced in more than 8 years and ready to help you.