Social Commerce: Leverage Social Media to Boost Your Sale

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A Tool to Grow Your Sales

Social commerce is a powerful tool for businesses that want to grow their reach and increase their sales. It combines the power of social media with the convenience of online shopping to create a powerful marketing and sales platform. By combining traditional marketing techniques with the ever-growing popularity of social media, businesses can maximise their reach and connect with potential customers in ways they never thought possible.

With a well-developed e-commerce strategy, businesses can use their social media presence to generate sales, build relationships with customers, and create an overall more successful business. In this article, we’ll discuss what commerce is, the benefits it offers, and how you can use it to grow your business.

Woman at the library reading about social commerce

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What is social commerce?

Social commerce refers to the growing trend of connecting commerce and social media. While social media has traditionally been used for marketing and communication, e-commerce uses these platforms to drive sales. To better understand it, it’s helpful to note that commerce can take on many forms, but they all have one thing in common: they bring the online shopping experience to social media. 

All-in-all, social commerce is not a new concept, but it has become increasingly popular in recent years. If you search the term online, you’ll find a plethora of articles, blog posts, and studies detailing its rise and outlining its benefits. The term might not be new, but it’s certainly one that is growing in popularity.

The Benefits

There are many benefits to using social commerce to grow your business, including increased sales, improved brand awareness, and the ability to connect with customers in a new way. Social commerce offers several significant benefits, making it an attractive option in today’s digitally-driven marketplace. Here are some key advantages: 

  • Increased Reach and Engagement

Social commerce gives your business opportunity to tap into the vast user bases in social media platforms. Showchasing products or services on these platform gives business reach potential customers from wide audience who might not find them through traditional channels.

  • Enhanced Customer Insights

Social media platforms provide valuable data about customer preferences, behaviors, and trends. Your businesses can leverage this data to tailor their offerings and marketing strategies more effectively, ensuring they meet the needs and interests of their target audience.

  • Improved Customer Interaction and Loyalty

Social commerce facilitates direct interaction with customers through comments, messages, and social media posts. This interaction helps in building a community around the brand, enhancing customer loyalty and trust. Positive experiences shared on social media can also lead to word-of-mouth referrals.

  • Cost-Effective Marketing

Social media marketing can be more cost-effective than traditional advertising. Even paid promotions onsocial media are generally less expensive than traditional advertising channels.

Man holding a chart indicating a business's growth

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How to use it to grow your business

Now that you know what social commerce is and the benefits it can offer your business, you may be wondering how you can use it to grow your business. There are many different ways you can use social commerce to grow your business, but these three are some of the best. 

  • Use Social Commerce to Drive Traffic: One of the best ways to use commerce to grow your business is to use it to drive traffic to your website. Do this by sharing your products on social media and linking to your website. You can also create a “buy now” button on social media and link it to your website. This will allow customers to instantly buy your product from their social media account with just one click. 
  • Share Your Story: Another great way to use social commerce to grow your business is to share your story. Customers want to know who you are and what you stand for. When you share your story, you’re not only connecting with your customers, you’re also building your brand.
  • Engage With Your Customers: Finally, you can use social commerce to grow your business by engaging with your customers. By connecting with your customers and responding to their comments and questions, you can build a relationship and create an even more successful business.

Social commerce platforms

Before you dive headfirst into creating a social commerce strategy, you’ll want to first consider which commerce platforms would be best for your business. While not all e-commerce platforms are created equal, they each have their own advantages and disadvantages. 

Let’s take a look at some of the most popular social commerce platforms and their advantages and disadvantages. 

  • Facebook: Facebook has become one of the most popular social commerce platforms in the world. It’s a great platform for businesses of all sizes and industries since it allows you to target your customers based on location, age, interests, and other demographics. Instagram.
  • Instagram is one of the best platforms for sharing your brand story. It’s a great way for customers to connect with you and see more about who you are and what you do. It also allows you to target customers based on location and demographics. 
  • Pinterest: Pinterest is one of the best platforms for sharing products and building up your brand. It allows you to link your products to images, which is a great way to entice customers. 
  • Twitter: Twitter is a great platform for sharing your story, engaging with your customers, and driving traffic to your website. It allows you to create a custom buy button that can link to your website and products.
Two men laughing and pointing at a computer with an article on social commerce

Source: Pexels


Social commerce is a powerful marketing strategy that can help your business grow and reach a wider audience. It brings the buying experience to social media and can help you drive traffic to your website and increase sales with the help of a buy now button. Whether you use social media for business or personal reasons, it’s important that you choose the right social commerce platform for your business.

The key to social commerce success is using the right social media platform for your business. Finally, the best way to determine which social commerce platform is best for you is to take a look at your target audience, industry, and business goals.

P.S. Eager to learn  more about digital marketing? Talk to us! Our team of digital marketing experts in Pixie Digital Marketing Agency are ready to help you.