Gypsy Land Festival

THE BIGGEST TECHNO MUSIC FESTIVAL IN BALI

Overview

Gypsy Land Festival is the #1 dress-up party in Bali and also, can be considered as Bali's biggest techno music festival that held annually in Seminyak.

The festival's brand image created by the creative mastermind behind it makes it one of the most successful music festivals ever held in Bali. We cooperate with Gypsy Land to create more awareness and sold their ticket online, using Facebook and Instagram ads as the distribution channels.

Client
Gypsy Land Festival
Location
Bali, Indonesia
Platform Used
Facebook & Instagram Ads

CHALLENGE

Finding the right audience, creating the advertising funnel plan, and selling the tickets. Since the music genre in the festival itself is specific, hence the audience also needs to be aligned with the festival's theme.

APPROACH

We focused our research on the audience's behavior to find the right targeting and interest. We do a lot of A/B tests in targeting and content to find something that resonates with the audience.

Objective
Unique Reach, Ticket Purchase
Result
Ticket SOLD OUT!