Gypsy Land Festival
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Paid Ads
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Branding
Gypsy Land Festival is the #1 dress-up party in Bali and also, can be considered as Bali’s biggest techno music festival that held annually in Seminyak. The festival’s brand image created by the creative mastermind behind it makes it one of the most successful music festivals ever held in Bali. We cooperate with Gypsy Land to create more awareness and sold their ticket online, using Facebook and Instagram ads as the distribution channels.
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Unique Reach
02
Ticket Purchase
CHALLENGE
Finding the right audience, creating the advertising funnel plan, and selling the tickets. Since the music genre in the festival itself is specific, hence the audience also needs to be aligned with the festival’s theme.
APPROACH
We focused our research on the audience’s behavior to find the right targeting and interest. We do a lot of A/B tests in targeting and content to find something that resonates with the audience.
