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A website is a virtual storefront where potential customers can see and learn about your business and its products or services. If it’s an e-commerce site, it is also the place where people can purchase goods or get services directly from you.
In other words, your website is a key channel for growing your business. However, to succeed in this digital era, you need to take further steps to optimise your website performance and conversion rate.
A great way to achieve this is by improving click-through rates (CTR). Click-through rate for websites refers to the number of users who click on a link as a percentage of the number of users who see that link. Therefore, with these tips you can increase the CTR on your website and improve user experience.
What is a Good Click-Through Rate?
A good click-through rate is different for each industry and business type. Nonetheless, a click-through rate of 1% or above is generally considered to be good. The exact percentage that you should aim for depends on your industry, the products or services you offer and your website’s traffic. A higher percentage of clicks is needed for websites that have low traffic, as fewer people will see the links.
If your industry has an average click-through rate that is significantly lower than 1%, it is a sign that your website could use some improvements. It is important to note that increasing your website’s click-through rate is not a one-time task; it is something that needs continuous monitoring and attention. Therefore, these tips will help you reach the 1% mark and even surpass it.
Why Is Improving Your Website’s Click-Through Rate Important?
A high click-through rate can have a significant impact on your website traffic, revenue, and brand awareness. Here’s how:
More traffic: If a higher percentage of people click on your website links, it means that more people are visiting your site. With more visitors, your website will have higher traffic. Use this increase in traffic to your advantage by increasing your website’s conversion rate.
Higher revenue: If people click on more of your website links, you can expect a rise in revenue. The more clicks you receive for your advertisements or product links, the more sales you can make.
Better brand awareness: If people click on your advertisement links or product links and visit your website, they will see information about your brand. This will help people become more aware of your business and can result in more backlinks to your website.
How to Find Out Which Links Are Receiving the Most Clicks?
You can use a Google Analytics Chart to determine which links are receiving the most clicks. To do this, follow these steps:
First, navigate to the “Behaviour” tab in your Google Analytics account. Next, click “Site Content” and select “All Pages”. Select the specific page that you are looking to analyse and click “Go”. To view the Chart, select “Site Content” from the menu on the left side of your screen. Select “All Pages” from the drop-down menu and click “Go”.
Tips for Increasing Click-Through Rate for Websites
Improving click-through-rate for websites can be done by doing a few things differently than you already are. To make it even easier, simply follow these tips to improve your website’s click-through rate:
Make Your Links Click-Worthy
The first thing you should do is make your links click-worthy. If you have low-quality links, customers will be unlikely to click on them. There are a few ways to make your links more click-worthy:
- Make your links descriptive. Instead of having a single link that says “About Us”, use a descriptive link that tells people what they’ll see if they click on it. For example, you can use “Our History” or “Our Services”.
- Use action-oriented words. Instead of using words like “click here” or “read more”, use words that tell people what to do when they click on the link. For example, you can use “Contact Us” or “Sign Up for Updates”.
Make Your Links Bigger
Another important thing that you should do to make your links more click-worthy is make them bigger. You can do that by using a larger font size or increasing the padding between the link and the rest of the text. You can also make links bigger by using a bold font or a contrasting colour. Making your links bigger will make them stand out more and be less likely to get lost amongst other text on your page.
Use Relevant Image Links
Another way to make your links more click-worthy is to use image links. If you have an image on your website that you want to link to, you can use that image as a link. This is a great way to make your links more click-worthy, especially if the words you want to link to are long or difficult to spell or pronounce. However, if you use image links, make sure you use alt text for accessibility purposes.
Give Links Context
Another way to make your links more click-worthy is to give them context. This means that you should use general linking words such as “click here to” or “more information”. Giving links context will help readers understand what they’ll see if they click on the link and make them more click-worthy.
Link to Internal Pages
Finally, you should link to internal pages on your website. Internal pages are pages that are hosted on your website, such as your “About Us” or “Contact Us” pages. It is important to link to your internal pages because it will make your website more navigable.
Summary on Improving Click-Through Rates for Websites
A click-through rate is a key metric that businesses use to measure whether their digital ads are effective. Improving your website’s click-through rate can help you increase traffic, revenue, and brand awareness. To do that, you must make your links click-worthy, make them bigger, use relevant image links, give them context, and link to internal pages.
Hopefully that helps! If not, it’s never too late to get help from a professional digital marketing agency. Pixie Digital is a Bali digital marketing agency that’s ready to help your business grow digitally.