5 Reasons to Monitor Return on Investment

Source: Unsplash

Return on investment (ROI) is an important metric that can help analyze the effectiveness of your company’s various initiatives and marketing campaigns. ROI is the measurement of how much money you get back from a given project or expense as compared to what you initially put into. It is a great way to determine whether an investment will be worth your while in the long run. However, many business owners don’t pay enough attention to their ROI. If you are reading this article, there’s a good chance that you should keep an eye on ROI more often.

Here are 5 reasons why you should always keep an eye on your return on investment:

Embrace the Data Driven Marketing

Running a campaign is not just sharing your product or service to your audience. As marketers, we need to see customer information to predict their behaviours. You can use customer behaviour to optimise your campaign’s brand communications. Such insight helps develop personalised marketing strategies for the highest possible return on investment (ROI).

Source: Unsplash

It Tells You What’s Working and What Isn’t

When you analyse your Return on Investment, what you’re really doing is evaluating the success of various investments. It will be possible to see where you are getting the most return and where you are not. If what you’ve been investing in is not profitable, it might be time to stop. On the other hand, if the investment is still worthwhile, maybe there are ways to improve your ROI by tweaking the strategy or channelling more resources into it.

Help to Prioritize Investments

ROI can help prioritize your investments. For example, if something isn’t working out or isn’t profitable, then it is probably not worth your time and money. This could be a strategy that is no longer generating leads, or maybe you have decided to discontinue a particular product. Whatever the case may be, ROI will help determine whether or not it is worth investing any more of the time and money into an initiative.

Source: Unsplash

Track Your Ads Spend and Earning

If you are not keeping an eye on the Return on Investment, it is easy to spend more money than you earn. Make sure that the ads are profitable and not just draining the budget.

Let’s say that you invested $100 in Facebook Ads but only generated $50 in sales. This doesn’t mean that Facebook Ads are a bad idea; it just means that you need to look at other factors like pricing and design before running a campaign. You may want to consider redesigning the landing page where people are sent after they click on the ad or lowering the price of the product or service. Be sure to do either one if people don’t convert as well at higher prices.

Calculate How Much Investment to Make in Paid Ads

When you know the ROI of the paid ads, you can better understand how much to invest in them. For example, if the ROI for a social media campaign is 20 percent, then that means for every dollar spent on the campaign, you’re making $0.20 back. If this is your only type of marketing, then it might be worth investing more money into the campaign.

ROI also tells you whether or not an investment was worth it and will help you make decisions about future investments. You might have heard that a certain marketing strategy worked well for another company and want to try it out yourself too. But if their ROI is significantly lower than yours, then it might not be worth investing in it because their investment likely won’t pay off like yours would.

Source: Pexels

Conclusion

No one wants to invest their money in something that doesn’t go anywhere. That’s why it’s so important to know what is working and what isn’t. Return on Investment (ROI) will tell you if an investment is worth it and what you should do next.

If you’re not sure and still confused about how to optimize a marketing campaign, you can work with an experienced digital marketing agency. Try Pixie Digital, we have a team of experts ready to boost your digital marketing campaign.