Google Ads Advantages and Disadvantages: What You Need to Know

google ads advantages and disadvantages

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Google Ads is a powerful way for businesses to advertise their products and services. But, like any other advertising medium, it has its advantages and disadvantages. Read on to understand the Google ads advantages and disadvantages and whether it’s the right choice for your business. If you’re just getting started with advertising your business online, you may not be sure which type of ads are best for you.

There are Google ads advantages and disadvantages to consider it the same as other platforms of advertising you choose. Each advertising method offers something different than the others. Here are some things to keep in mind when deciding if Google Ads is right for your business.

What is Google Ads?

Google Ads is one of the most widely used advertising platforms online. It’s the core advertising service offered by Google, used to connect advertisers with potential customers. Using Google Ads is somewhat flexible, allowing you to choose between a couple of different kinds of advertisements. 

Placement in Google Ads will enable you to display advertisements on Google search results, YouTube videos, Gmail, and more. You can also choose to have your advertisements appear on other websites that partner with Google through what’s called Google Display Network (GDN).

Paid advertising through Google Ads uses system called Pay per Click (PPC). Whether you admire them or not or whether you click on them or not, they are capable of driving a lot of traffic to your business. You will see them at the top and bottom of the search results. When someone searches for something on Google, advertisements appear alongside the results.

Google auctions off thousands of keywords and advertisements in a fraction of a second to determine which ones are most relevant to the search query. The “winning advertisements” are then displayed at the top of the results. There are a few different types of Google Ads that you can choose from depending on your goals. Without further ado, let’s read on the Google ads advantages and disadvantages

running ads in google

Source: Unsplash

What are Google Ads Advantages?

Using Google Ads to drive traffic to your site can be a really good idea if you want to get instant results. SEO takes weeks or even months to have an effect, whereas Google Ads results are virtually instantaneous.

  • Targeted audience

Google Ads allows you to highly target your audience based on location, device type, and other demographics. This allows you to be as specific or general as you’d like with your advertising. 

  • Learn your audience

You can use Google Ads to test which keywords you want to drive traffic for, which landing pages work, and in the process learn a lot about your customers and what they tend to search for. Driving a huge number of visitors to your site in a very short time frame will result in gathering a huge amount of data. This is the best way to learn what happens.

  • Budget-friendly

Google Ads is one of the most budget-friendly advertising options available online. You can choose a variety of budgets, from a couple of dollars a day to thousands each month. It also gives you to keep control of your spending by setting a maximum cost per click for your keywords, and then you pay for clicks based on how much you’re willing to spend.

  • Easy to Measure

Google Ads offers quantifiable results as with most digital marketing platforms, so you can determine which ads, offers, keywords, and landing pages are performing best.

  • Instant results

With Google Ads, you can expect results almost immediately. Ads start to appear as soon as you create your campaign, allowing you to start seeing results quickly. When you search for something on Google, advertisements appear at the top and sides of the screen. They are frequently relevant to the thing you searched for, so they will grab the viewer’s attention and draw them to your website, where you can gain clients, subscribers, or leads.

What are Google Ads Disadvantages?

Before, we explained the Advantages of Google Ads but now its time to know what its disadvantages are.

  • Competitive CPC Potential

It is a good idea to start your own Google Ads campaign if your competitors are already using them, but a lot of competition often leads to higher cost-per-click rates. This is a simple concept: the more people bidding for the same thing (in this case, keywords), the higher the price will be – just like at an auction. If your keyword bid is too low, your advertisements may be placed on page two or three of the search results.

  • Short Time Investment

With Google Ads, your ads are turned off as soon as your budget is spent. It might seem like a quick way to achieve results, but you should think twice. SEO (search engine optimization) improves the positioning of your site naturally, and while results might not appear for up to a year, they last a lot longer than your budget.

  • Need to Have a Good Landing Page

The quality of your landing pages is also important to Google, so you must ensure that your site is relevant to the search query. You cannot rely solely on Google Ads to drive traffic to your website; thus, your landing pages must be relevant to your advertisements. Your SEO work is not something you can neglect; instead, you should use it to drive traffic to your site. You can reduce your cost per click by enhancing the quality of your website’s landing pages.

  • Google Ads Limitation

The character limit restricts you; there are three, thirty-character headlines, two large ninety-character description lines, and a customizable display URL. This does not leave a lot of room for capturing the reader’s attention, including keywords, benefits, and calls to action—all of which are necessary for driving clicks.

Is Goodle Ads worth it for your Business?

Here’s what you should consider when deciding if Google Ads is worth it for you:


If you’re just starting out, you might not have solid info on who your dream customers are yet. Trying out Google Ads could be a good move – that is, if your budget allows for gathering data and doing some A/B testing with your ads.

But, if you’ve been in the game for some time and have a clear picture of who your best customers are and what makes them tick, then Google Ads could really work wonders for you.

Actually, once you get to know your audience well, Google Ads can become a dependable source for generating leads, and you can scale it up as you grow.


Starting with Google Ads? The bare minimum you should think about spending daily is $10, which adds up to at least $300 a month. But just a heads up, a budget this small might not get you the best leads, or any leads at all. So, give your Google Ads budget some serious thought.

Think about the costs involved in acquiring leads and customers.

Having a lead click on your ad is only the beginning – what steps do you need to take next to turn them into a customer based on your past experiences, and what are the expenses associated with these steps?

laptop with google ads

Source: Pexels

Key takeaway

As you can see, there are many Google ads advantages and disadvantages, so it’s crucial to be sure it’s the correct choice for you and your business. If your main objective is to increase online visibility and generate online conversions, Google Ads is usually the most efficient method of doing so as you can target the right audience for your goods and services. 

You should consider the Google Ads advantages and disadvantages before diving in. Keep these points in mind to make the most of your Google Ads campaign and reach your target audience.

The outcome of Google Ads practices is 50-50, so you should hire a seasoned digital marketing professional to lower the risk for your campaign. We can assist you with Digital Marketing strategies to improve your business. 

Check out Pixie Digital, a digital marketing company based in Bali. You can trust us and let us do the magic!