Introduction to Facebook Ads for Rookies

Nov 26, 2021Uncategorized

Traditional Vs Modern Ads

Establishing a business is one thing, and marketing it is another. A good way to market your product or service is by using ads. Advertisements or ads are a way of promoting a product, brand, or service in order to attract interest, engagement, and sales.  Traditional ads come in the form of newspaper articles, billboards, radio, television commercials, etc. 

Social media ads, on the other hand, are methods of displaying advertisements on social media platforms. Social media ads tend to be more popular and effective than traditional advertising because it allows businesses to create targeted ads, thus reaching specific target audiences. Targeted ads give businesses a chance to be seen by those who are most likely to want and need it. 

In this article, we’ll dive deeper into  one of the most popular social media platforms, Facebook ads. So, what is a Facebook ad? Why does your business need it? Read on to find out more!

What are Facebook Ads?

Facebook ads are paid promotions that a business places on Facebook. The ads can appear in a variety of formats, such as images, videos, slideshows, and more. It gives business owners the flexibility to spread word about their products and/or services in their own words and style. Facebook ads work on a pay-per-click model. This means you have to pay every time someone clicks an ad. 

Why Facebook Ads?

According to the Statista Research Department, as of the third quarter of 2021 there are roughly 2.91 billion monthly active Facebook users. Thus making Facebook the biggest social network worldwide. The huge reach should make marketing on Facebook cost a fortune, but it doesn’t. 

Not only does Facebook ads let you choose how specific or broad you want to be, it can also specify how much to spend on ads. This includes the overall amount, daily budget, as well as cost per result. It is possible to choose what user actions you are billed for. For example, you can choose to be charged based on views or clicks. 

Facebook’s ability to target specific groups of people is unparalleled. It has so much information about its users, and can use that information to help you reach the right people with the right message. 

Get the Most Out of Facebook Ads

Digital marketing can be tricky. It’s important to remember that when advertising on social media, you aren’t reaching people who are actively looking to buy a product or service. They’re probably spending time on Facebook to relax, connect with family and friends, or looking for entertainment. Adverts tend to interrupt the leisure time that users spend on social media. 

Keep in mind that using Facebook ads doesn’t mean your business will get quick sales. Very rarely do businesses make sales immediately after putting up an ad. Like everything else, it takes time and effort. 

Tip: Create ads that try to engage users, while still staying true to your brand’s voice. 

“Do I Need That?”

Leo Burnett once said, “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” Which pretty much sums up a good ad. As mentioned previously, when on social media, people aren’t actively trying to buy something. It’s the ads job to make people need things they didn’t think they needed before. 

Get in touch with a digital marketing agency based in Bali to learn more! Feel the magic as they help you shape your digital marketing activities. See you in the next post!