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As people increasingly use the internet in their daily lives, the need for digitalization grows. This also applies to the business, which uses the internet as a medium for business development. Nowadays, the term digital marketing is quite common. Platforms commonly used for digital marketing include social media, websites, and email. In email marketing, there is a very useful feature to reach out to customers or potential customers, known as the email blast feature. This feature can save time and personalize messages according to the targeted customer category. If this term sounds unfamiliar or you are hearing it for the first time, the following explanation will help you understand what an email blast is.
What is an Email Blast?
An email blast, also known as mass email, is a strategy to send a single email to a group of people simultaneously. Instead of sending emails one by one to attract customers, this feature is very helpful as a shortcut to increase efficiency and save time. Not only in digital marketing, but this feature can also be used in other fields. In business, companies often collect customer data that can be used as a marketing strategy, such as sending offers like discounts or new products. This strategy also involves personalizing the email content for people with specific criteria to make it more efficient.
However, regulations currently exist that may prevent marketers from sending email blasts to subscribers who may not have opted to receive communications from us. This could sending an email blast ending up in the spam folder, which can harm the reputation and trustworthiness of the sender.
Therefore, there are best practices or strategies that can be used before sending email blasts to a subscriber list.
Source: Freepik
How to Create an Email Blast?
Creating an email blast is not much different from composing a regular email, with some additional steps to prepare it before sending it to the intended recipients. But no need to worry, these steps are fairly straightforward. Here are the steps that will help you understand the flow of creating email marketing using the email blast method.
Choosing an Email Blast Application
The email blast feature is not provided in the basic email application itself. Third-party applications are needed to execute this email marketing technique. Specialized email blast applications typically offer the necessary complete features. However, some paid applications may offer additional features limited to certain platforms or are only available in the premium version. To better understand the features available in different applications, here are 10 recommended email blast applications:
- Mailchimp
- Qontak
- Getresponse
- Constant Contact
- Keap
- AWeber
- Benchmark Email
- Moosend
- Drip
- Sendinblue
Creating and Segmenting the Target Email List
The next step is to gather the email addresses of the target customers. Make sure to always record information related to these customers, such as gender, age, and the domicile of the customers. This information is essential for other business strategies.
Using this customer data, segmentation can be done based on specific groups, such as gender, age range, shopping interests, and more. With customer email segmentation, emails can be personalized according to customer preferences, increasing the chances that customers will engage with the content.
The most effective email marketing strategy for boosting customer engagement is targeting a small group that may genuinely be interested in the offer, rather than overwhelming inboxes with unsolicited offers. Therefore, segmentation of the email list is crucial.
Creating Content Tailored to the Target Market
Email blast applications provide email templates, email types, and the tone of language to use. At this stage, email personalization is done by aligning the content with customer preferences and ensuring the message content matches the product offered.
Analyzing Performance and Improvements on Sent Emails
Once the email marketing has been sent to the target customers, performance reports can be reviewed in the email blast application. Insights gained from these reports can help refine future strategies, improving the quality and effectiveness of the email content.
Examples of an Effective Email Blast
In business strategies, particularly marketing strategies, challenges are inevitable. This also applies to using email blasts in email marketing, one of which is the likelihood of emails not being opened or viewed by recipients. Given that recipients may already receive numerous emails, it is crucial to strategize to capture their interest and prompt the intended actions. The following points can serve as a reference for creating effective email marketing:
Personalizing the Email Address for Marketing Emails
With the rise of cybercrimes in the digital era, users are becoming more aware of the signs of cyber threats, particularly with respect to trusted email addresses in email marketing. Personalizing the email with an email hosting service allows the email address to reflect the brand or company name, making it appear more professional and credible.
Using Personalized Salutations and Attractive Copywriting
Using a personalized greeting, such as mentioning the customer’s name, can make an email stand out in their inbox. In this modern era, casual language and incorporating current slang to attract customers is more popular than formal language.
Personalizing the Email Address for Marketing Emails
With the rise of cybercrimes in the digital era, users are becoming more aware of the signs of cyber threats, particularly with respect to trusted email addresses in email marketing. Personalizing the email with an email hosting service allows the email address to reflect the brand or company name, making it appear more professional and credible.
Using a User-Friendly Design
Many design templates are available in applications. Use simple, easy-to-understand templates, as an appealing yet straightforward design helps customers comprehend the email content and take the desired action.
Source: Freepik
Start implementing email blasts for your business today!
Email marketing strategies are widely used by businesses today, particularly with the email blast feature that effectively saves time and provides advantages. Financially, email blasts can be used without any budget, allowing resources to be allocated to other marketing strategies. If you are interested in using email blast or want to know more about email blast, Pixie Digital Agency could help you and you can contact us to make a further consultation!