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In today’s digital age, digital marketing KPIs are essential to measure the success of your marketing strategies. Whether you’re a business owner, marketer, or digital strategist, understanding what your key performance indicators (KPIs) are and how to track and measure them is critical to your success.
So, in this article, we’ll outline the top 8 digital marketing KPIs that you should be tracking to maximize your digital marketing efforts and stay ahead of the competition. From website traffic and conversions to social media engagement and email marketing performance, we’ll show you the most important KPIs to keep an eye on, as well as how to track and optimize them for maximum results.
Read on to learn about the 8 best digital marketing KPIs you should be tracking.
The first digital marketing KPI we’ll cover is website traffic. No matter what type of business you have, your website is the central hub for all of your marketing efforts. It’s where your customers go to learn more about your company, products, and services, find pricing information, and discover how they can take advantage of your offerings. Therefore, it’s essential that you track your website traffic KPIs — and make sure that they’re increasing over time.
There are a few different website traffic KPIs that you can track, including the number of unique visitors, the number of pageviews, the bounce rate, and the average amount of time spent on your website. You can track these using a website analytics tool, such as Google Analytics, HubSpot, or Parse.ly.
A conversion is an action that a visitor takes on your site, such as signing up for your email list, purchasing a product, or filling out a contact form. The conversion rate is the percentage of visitors who take one of these actions. So, if 100 people visit your website and 10 people sign up for your email list, the conversion rate is 10%. A high conversion rate is essential to any online business, as it’s a key indicator of how effective your marketing strategies are. If your conversion rates are low, you need to figure out why and make adjustments to boost them.
There are a few different conversion rate KPIs you can track, including pages per visit, average time on site, and bounce rate. You can also track the number of visitors who complete specific actions, such as signing up for your email list, filling out a contact form, or purchasing a product. Once again, you can use a website analytics tool to track these metrics.
Cost Per Acquisition (CPA)
The next digital marketing KPI we’ll cover is cost per acquisition (CPA). CPA is the amount you pay to acquire each new customer. You can calculate CPA by adding up all of the costs associated with acquiring a new customer, such as the cost of your marketing campaigns and the amount you spend on advertising. Then, divide that number by the number of new customers you acquired during the same time period.
You can track CPA for each of your marketing channels, such as email, social media, and paid advertising, to see which ones are bringing in new customers at the lowest cost. Aside from that, you can also track CPA for different segments of your customer base, such as new customers and returning customers, to see which group is more profitable for your business. There are also several marketing analytics tools that you can use, such as HubSpot or Google Analytics, to track CPA for your various marketing channels.
Social Media Engagement
The next digital marketing KPI we’ll cover is social media engagement. What percentage of your social media followers are actually engaging with your content, sharing it, and interacting with it? Are these engagement rates improving over time? These are the kinds of questions you need to be asking yourself to determine the success of your social media engagement efforts.
Fortunately, there are a few social media engagement KPIs that you can track. For example, you can track the number of likes, shares, and comments your posts are receiving on social media. You can also track how many followers you have on each social channel, how many people are clicking on your social media profiles, and how many people are joining your social communities. You can use social media analytics tools, such as Sprout Social or Hootsuite, to track these KPIs for each social channel you’re using.
Email Marketing Performance
Next, let’s talk about email marketing performance. Email marketing is one of the oldest and most effective digital marketing strategies. It’s still one of the most efficient ways to generate leads and nurture your prospects through their buying journey, which is why many businesses can’t survive without it. With that said, email marketing KPIs are essential to tracking the success of your email marketing efforts.
There are a few email marketing KPIs you can track to evaluate your performance and determine how to improve your email campaigns, including the number of emails sent, the number of emails opened, the number of emails clicked, and the number of emails converted. You can use an email marketing tool, such as MailChimp or HubSpot, to track these KPIs for each of your email campaigns.
Search Engine Optimization (SEO)
Now, let’s talk about SEO. SEO is one of the most important digital marketing KPIs, as it has a direct impact on your search engine rankings. It’s essential that you track how well your SEO efforts are performing so you can make adjustments as needed to ensure you’re maximizing your SEO performance.
There are a few SEO KPIs you can track to evaluate your SEO performance, including the number of keywords, the number of backlinks, and the number of content variations. You can use SEO tools such as SEMrush or Ahrefs to track the number of keywords, backlinks, and content variations. Aside from that, you can also use Google Search Console to track the number of keywords your website is ranking for.
Online Advertising Performance
Let’s talk about online advertising performance. Online advertising is another essential digital marketing KPI to track, as it helps you reach new potential customers, drive brand awareness, and increase conversions. There are a few online advertising KPIs you can track to evaluate your performance and determine how to improve your online advertisements, including the number of impressions, the click-through rate, and the cost per click. You can use an online advertising tool, such as Facebook Analytics or Google AdWords, to track these KPIs for your online advertisements.
Finally, let’s talk about mobile performance. With the rise of mobile technology and more and more people accessing the internet from their mobile devices, it’s important to understand how well your digital marketing strategies are performing on mobile devices. There are a few mobile performance KPIs you can track to evaluate your performance and determine how to improve your digital marketing strategies on mobile devices, including the number of pageviews, the bounce rate, and the conversion rate. You can use a digital analytics tool, such as Google Analytics, to track these KPIs for each of your digital marketing strategies on mobile devices.
These are the 8 best digital marketing KPIs you should be tracking. While this list is by no means exhaustive, it covers the most important KPIs marketers should be tracking. Whether you’re a business owner or a marketer, digital marketers need to understand what their key performance indicators (KPIs) are and how to track and measure them.
To sum things up, in this article we’ve outlined the top 8 digital marketing KPIs that you should be tracking to maximize your digital marketing efforts and stay ahead of the competition. From website traffic and conversions to social media engagement and email marketing performance, we’ve shown you the most important KPIs to keep an eye on, as well as how to track and optimize them for maximum results.
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