Marketing

guide to know cross selling

Cross Selling: Definition, Benefits, and How It Differs from Upselling

Table of Contents In business, retaining customers and increasing sales go hand in hand. One of the most effective ways to achieve this is through cross selling. This sales technique focuses on offering customers additional products or services that complement their initial purchase. Done correctly, cross selling not only raises revenue but also enhances customer...

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Google PMax as a black box system

What Is Google PMax and Why Should You Care?

Table of Contents In the ever-evolving world of digital advertising, staying ahead of the curve is essential. That’s where Google PMax, or Performance Max, comes into play. Launched to help businesses streamline their advertising efforts, Google PMax is an all-in-one campaign type that allows advertisers to reach audiences across all Google inventory, including Search, Display,...

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niche market

Understanding Niche Market : 5 Analyzing and Identifying Steps Opportunity

Table of Contents In an increasingly competitive business world, focusing on the market has become the key to success for many companies. Understanding and mastering specialized and segmented market segments provides unlimited opportunities for growth and sustainability. However, achieving success in a niche market requires deep understanding as well as careful analysis. In this blog,...

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email blast for email marketing

Email Blast, an Effective Time-Saving Feature in Email Marketing!

Table of Contents As people increasingly use the internet in their daily lives, the need for digitalization grows. This also applies to the business, which uses the internet as a medium for business development. Nowadays, the term digital marketing is quite common. Platforms commonly used for digital marketing include social media, websites, and email. In...

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reach the audience segments with google ads

Understanding Audience Segments in Google Ads

Table of Contents Getting to know your audience segments better is key to running a successful ad campaign on Google Ads. With the right audience segmentation, businesses can target users more effectively, optimize costs, and increase conversions. What Are Audience Segments? Audience segments are groups of people who share certain characteristics or behaviours, such as...

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