Created so much interesting and creative content but nobody is reading them? Want to increase reach without increasing your budget? Try making SEO friendly content and feel the difference. A well-optimized and high-quality content is essential to improve your chances of ranking higher in search results.
Don’t agree with us? Just think about it. Even the most interesting articles will go to waste if nobody ever finds your page. Creating an SEO friendly article helps your page show up on the main page, thus getting more clicks, shares, likes, and engagement. In this article, you will find tips and tricks to create well-optimized content that people can easily find and enjoy.
Search engine ranking factors are the elements that search engines use to determine the relevance and ranking of a website or web page in their search engine results pages (SERPs). These factors are used to evaluate the quality and relevance of a website or web page for a specific search query.
There are various ranking factors that search engines take into account, such as the quality and relevance of the content, the website’s structure and organization, and the use of HTML tags like title tags and meta descriptions. By understanding these ranking factors, website owners and marketers can optimize their website to improve their search engine rankings and increase their visibility in the SERPs.
Keyword research before writing a content is crucial to generate traffic through search results. That way you can focus on keywords to write toward topics that people are already searching for information about. Thus, allowing you to dominate the search results and satisfy the target audience.
When choosing a keyword, make sure to pay attention to the following:
Use a keyword research tool. Take time to find one that suits your business best.
Great content follows a good and solid structure. One way to do it is to divide it into different structures, that way writing will be easier and take less time. Typically, each content must include an introduction, main body, and conclusion.
Most content writers spend lots of time trying to write the perfect opening to catch the reader’s attention. Once you catch your reader’s attention, it is more likely that they’ll read the content till the end. However, don’t forget to write a killer ending with a clear call to action so people know what to do next. .
Creating compelling heading tags or subtitles will improve the content’s readability. Do it by using a hierarchical mode. This means that a content should have one H1 tag on the page that has a target keyword (this is the title). Then, the content or main body should contain H2 tags. Subsections of the H2 tag should use an H3 tag.
Try to use different heading tags because similar tags can be misleading. It can mislead both users and search engines that you are presenting the same info twice.
A meta description is a summary of the content that Google show’s beneath the title in the search results. Write a meta description that is appealing and informative, thus encouraging readers to click on it. It should also include your target keywords. Typically, it is only about 155-60 characters.
There may be a chance that the meta description you’ve chosen isn’t what appears on Google search results. However, figure out a way to naturally include the target keyword in the meta description to higher the chance of it being used.
Tip: Optimize titles by using a target keyword at the beginning of the title, keeping it under 60 characters, and make sure it describes the post’s content accurately.
These tips are only a few of the many that can help you write an SEO friendly content. Unfortunately, we were unable to fit all of it into one article. But guess what? That means we owe you a part 2, so don’t go anywhere and stay tuned.